What is a new feature that Webflow now offers for Ecommerce stores?

Published on
September 22, 2023

Webflow has recently introduced a new feature called Webflow Ecommerce that significantly enhances the functionality and capabilities of online stores. With this feature, Webflow users can now easily create and manage their own ecommerce stores without relying on any third-party platforms. Here are some key features and benefits of Webflow Ecommerce:

  1. Easy store setup: Webflow provides a user-friendly interface that allows users to set up their online stores quickly and easily. Users can add products, set up pricing, and configure shipping options with just a few clicks.

  2. Flexible product management: Webflow Ecommerce allows users to create and manage their product inventory seamlessly. Users can add product variations, track stock levels, set up discount codes, and manage product categories and tags.

  3. Customizable product pages: With Webflow's visual editor, users have the freedom to design and customize product pages according to their preference. They can easily add product images, descriptions, additional information, and even embed videos or add custom code if needed.

  4. Secure payment processing: Webflow Ecommerce integrates with popular payment gateways like Stripe, PayPal, and Apple Pay to ensure secure and seamless payment processing. Users can confidently accept credit card payments and provide a hassle-free shopping experience to their customers.

  5. Powerful shopping cart: Webflow Ecommerce provides a fully functional shopping cart that allows customers to add, remove, and update items while shopping. Users can also customize the checkout process and implement features like guest checkout or account creation to enhance the customer experience.

  6. Mobile-friendly and responsive design: Webflow's responsive design capabilities ensure that ecommerce stores created with Webflow Ecommerce are fully optimized for mobile devices. This is essential considering the growing number of mobile shoppers.

  7. Advanced SEO options: Webflow offers a range of SEO options to help ecommerce stores rank higher in search engine results. Users can customize page titles, meta descriptions, URLs, and alt tags for images, thereby improving their store's visibility and organic traffic.

  8. Analytics and reporting: Webflow Ecommerce provides built-in analytics and reporting features that allow users to track key metrics such as sales, revenue, and conversion rates. This data helps users make informed decisions and optimize their store's performance.

In summary, Webflow Ecommerce is a powerful and user-friendly solution for creating and managing ecommerce stores. It offers a comprehensive set of features to streamline the entire ecommerce process, from store setup to payment processing and analytics. With its seamless integration with Webflow's design capabilities, users can create visually stunning and highly functional online stores that drive sales and provide a superior shopping experience for their customers.

Additional Questions:

  1. How can I set up an ecommerce store using Webflow?
  2. What are the available payment gateways supported by Webflow Ecommerce?
  3. Can I migrate my existing ecommerce store to Webflow Ecommerce?