Are there any clear and specific instructions available on the Webflow forum for integrating Google Tag Manager correctly according to Google's standards?

Published on

September 22, 2023

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Yes, there are clear and specific instructions available on the Webflow forum for integrating Google Tag Manager (GTM) correctly according to Google's standards. Here is a step-by-step guide to help you with the integration process:

Sign in to your Webflow account and open the project you want to integrate GTM with.
Go to the Project Settings by clicking on the gear icon in the left sidebar.
Select the 'Custom Code' tab.
In the 'Head Code' section, paste the GTM container code snippet provided by Google. This code looks like this:

<!-- Google Tag Manager --><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-XXXXXX');</script><!-- End Google Tag Manager -->

Next, you need to add the GTM data layer to your website. To do this, go back to the Webflow Designer and select the page(s) where you want the data to be collected.
In the Page Settings, scroll down to the 'Custom Code' section.
In the 'Before tag' section, paste the GTM data layer code snippet provided by Google. This code looks like this:

<!-- Google Tag Manager (noscript) --><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXX"height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><!-- End Google Tag Manager (noscript) -->

Save the changes and publish your site.

By following these instructions, you will be able to integrate Google Tag Manager correctly into your Webflow website, in alignment with Google's standards. This will allow you to manage your website's tags, track conversions, and gather valuable data for your marketing efforts.

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