What is the issue with sharing a link with a webp image on Linkedin?

Published on

September 22, 2023

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When sharing a link with a webp image on LinkedIn, there is a known issue that can arise. LinkedIn does not support the webp format for images, which means that when you include a webp image in a link preview, it may not show up properly on LinkedIn. This can be problematic because the image is an important visual element that can impact the click-through rate and engagement of your shared link.

The issue with sharing a link with a webp image on LinkedIn can result in the following problems:

No image display: LinkedIn will not properly render the webp image, leaving a blank space or default image placeholder in the link preview. This can make your shared content appear less appealing and less likely to attract attention from users.
Reduced engagement: With no or improperly displayed image, your link may receive fewer clicks and engagement. Images are visually compelling and can significantly impact the click-through rate of the shared content. Without a relevant and attractive image, users are less likely to click on the link.
Poor user experience: Users expect a visually appealing and cohesive experience on social media platforms, including LinkedIn. When an image does not display or is improperly rendered, it can negatively impact the overall user experience and perception of your shared content.

To ensure that your shared links on LinkedIn display properly and attract maximum engagement, it is recommended to use image formats supported by LinkedIn, such as JPEG, GIF, or PNG. By using these widely supported image formats, you can ensure that the image will show up correctly in the link preview, enhancing the visual appeal and clickability of your shared content.

In summary, the issue with sharing a link with a webp image on LinkedIn is that the platform does not support the webp image format, resulting in a potential lack of image display, reduced engagement, and a poor user experience. Stick to using image formats like JPEG, GIF, or PNG when sharing links on LinkedIn to avoid these issues.

Additional questions:

How can I optimize the image for LinkedIn link previews?
What are the recommended image dimensions for link previews on LinkedIn?
Does LinkedIn have any guidelines on optimizing shared content for maximum visibility and engagement?

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