In Webflow, how do we currently track visitors since the Analytics option doesn't seem to be available anymore?
In Webflow, the Analytics option has been removed and is no longer available for tracking visitors directly within the platform. However, there are alternative ways to track visitors and gather analytics data for your website. Here's how:
Use third-party analytics tools: Instead of relying on Webflow's built-in analytics, you can integrate your website with popular third-party analytics tools such as Google Analytics, Matomo, or Hotjar. These tools provide comprehensive tracking and reporting features to help you understand your website visitors' behavior and optimize your site accordingly.
Integrate Google Analytics: Google Analytics is one of the most widely used analytics platforms, and integrating it with your Webflow website is relatively straightforward. Here's how you can do it:
Sign up for a Google Analytics account if you don't have one already.
In Webflow, navigate to your project's settings by clicking on the project name in the dashboard.
Open the Project Settings tab and click on the Integrations panel.
Find the Google Analytics section and enter your Google Analytics tracking ID.
Save the changes and publish your site.
Once integrated, Google Analytics will start tracking visitors to your website, providing you with valuable insights into user behavior, traffic sources, conversions, and more.
Use Webflow's Ecommerce Analytics: If you're running an ecommerce website on Webflow, the platform provides built-in analytics specifically tailored for ecommerce tracking. You can access these analytics by going to your Ecommerce dashboard and clicking on the Analytics tab. Here, you'll find important metrics related to your online store's performance, including revenue, conversion rates, and product analytics.
Utilize Webflow's Forms and CMS analytics: Webflow allows you to track form submissions and CMS activity within its platform. By navigating to your project's Forms or CMS Collections section, you can access analytics related to form submissions, such as submission rates and submission sources. Similarly, in the CMS Collections section, you can view analytics regarding views, reads, and interactions with your collections.
Implement UTM parameters: UTM parameters are tags that you can add to your URLs to track the performance of specific campaigns or traffic sources. When visitors click on a link with UTM parameters, the data is captured and can be seen in your third-party analytics platform. By using UTM parameters, you can attribute traffic to different marketing efforts or campaigns accurately.
By employing these alternative methods, you can track and analyze visitor behavior on your Webflow website effectively, even without the native Analytics option.
Additional Questions:
- What are some popular third-party analytics tools that can be integrated with Webflow?
- How do I integrate Google Analytics with my Webflow website?
- Can I track form submissions and CMS activity within Webflow?
