What is Webflow's IP address for filtering out traffic in Google Analytics?

Published on
September 22, 2023

Webflow's IP address can be used to filter out the website's own traffic from being counted in Google Analytics. This is useful to ensure accurate reporting of website metrics, as excluding internal traffic can provide a more accurate representation of user behavior. To filter out Webflow's IP address in Google Analytics, follow these steps:

  1. Log in to your Google Analytics account and navigate to the Admin section.
  2. In the View column, click on "Filters" to create a new filter.
  3. Click on the "+ Add Filter" button.
  4. Give the filter a name that is descriptive, such as "Exclude Webflow Traffic."
  5. Select the "Predefined" filter type.
  6. Choose the "Exclude" option.
  7. From the "Select source or destination" dropdown menu, choose "Traffic from IP addresses."
  8. In the IP address field, enter Webflow's IP address: 34.193.69.252.
  9. Choose the "Select expression" option and select "that are equal to" from the dropdown menu.
  10. Save the filter.

By following these steps, you can effectively filter out Webflow's IP address from being tracked in Google Analytics, ensuring more accurate reporting of user data.

Additional Questions:

  1. How do I filter out IP addresses in Google Analytics?
  2. What is the benefit of excluding internal traffic in Google Analytics?
  3. How can I view my website's traffic data in Google Analytics?