How can I redirect the original pages on my Webflow website to another page within the project without removing or unpublishing them?

Published on
September 22, 2023

To redirect the original pages on your Webflow website to another page within the project without removing or unpublishing them, you can follow these steps:

  1. Open your Webflow project and go to the Pages panel.
  2. Find the page you want to redirect and click on it to select it.
  3. In the right-hand sidebar, click on the "Settings" tab.
  4. Under the "General" section, look for the "SEO & Open Graph" field.
  5. In the "Redirect URL" input box, enter the URL of the page where you want to redirect the original page.
  6. Save your changes.

By setting a redirect URL, any visitors who try to access the original page will be automatically redirected to the specified page within your project. It helps you maintain your website's structure and user experience while directing traffic to a different page.

Here are some additional tips for using redirects effectively and optimizing your SEO:

  • Use 301 redirects: A 301 redirect is a permanent redirect that is preferred for SEO purposes. It tells search engines that the original page has permanently moved to a new location and transfers any SEO value from the original page to the new one.
  • Choose an appropriate destination page: Ensure that the destination page you choose for redirection is relevant and provides similar or related content to the original page. This helps visitors find what they are looking for and improves user experience.
  • Update internal links: After setting up a redirect, make sure to update any internal links within your website that point to the original page. This ensures a coherent browsing experience for users and helps search engines understand your website structure.
  • Monitor and update redirects: It's important to regularly review and update your redirects as your website evolves. This includes removing or updating redirects for pages that have been permanently deleted or have changed URLs.

With these steps and best practices, you can redirect your original pages in Webflow without removing or unpublishing them, effectively managing your website's structure and SEO.

Additional Questions:

  1. How do I remove a redirect in Webflow?
  2. Can I redirect external URLs in Webflow?
  3. What other SEO features does Webflow offer?