Is it possible to set up affiliate tracking for form submissions/lead generation in Webflow?

Published on
September 22, 2023

Yes, it is possible to set up affiliate tracking for form submissions or lead generation in Webflow. By leveraging Webflow's built-in form notifications and custom code integration, you can track and attribute form submissions to specific affiliates. Here's how you can set it up:

  1. Enable form notifications: In your Webflow project, go to the Form Settings of the form you want to track. Under the Actions tab, you can enable notifications to receive email notifications whenever a form is submitted. This step is essential for tracking form submissions.

  2. Create tracking parameters: To track form submissions by affiliates, you need to add tracking parameters to the form submission URLs. These parameters will help you identify the affiliate responsible for generating the lead. For example, you could add a parameter called "affiliate_id" and assign a unique affiliate ID to each of your affiliates.

  3. Redirect to a custom thank-you page: Instead of using the default confirmation message, you can redirect form submissions to a custom thank-you page. On this page, you can retrieve the form submission data, including the affiliate tracking parameters.

  4. Extract parameters from the URL: On your custom thank-you page, you can use JavaScript or server-side scripting to extract the affiliate tracking parameters from the URL. Retrieve the values of the tracking parameters and store them in variables.

  5. Send data to your affiliate tracking system: Using the values you extracted in the previous step, you can now send the data to your affiliate tracking system for attribution. This can be done by making an API call or using any integration method supported by your tracking system.

  6. Track attribution in your affiliate system: Once the form submission data is sent to your affiliate tracking system, the system will process it and attribute the lead to the identified affiliate. You can then use your affiliate system's reporting or analytics to track conversions and commissions.

By following these steps, you can successfully set up affiliate tracking for form submissions or lead generation in Webflow. This allows you to accurately attribute leads to the specific affiliates responsible and gain valuable insights into your affiliate program's performance.

Additional Questions:

  1. How can I set up affiliate tracking for form submissions in Webflow?
  2. What are the steps to track form submissions by affiliates in Webflow?
  3. Can I attribute leads to specific affiliates in Webflow's form submissions?