Can I send automated Mailchimp emails based on segmented lists in Webflow?

Published on
September 22, 2023

Yes, you can send automated Mailchimp emails based on segmented lists in Webflow. Here's how you can do it:

  1. Connect your Mailchimp account: In order to integrate Webflow with Mailchimp, you need to connect your Mailchimp account to your Webflow project. To do this, go to your Webflow project settings and navigate to the Integrations tab. Find the Mailchimp integration and click on "Connect Account". Follow the prompts to authorize the connection between the two platforms.

  2. Create segmented lists in Mailchimp: Once your account is connected, you can create segmented lists in Mailchimp based on the criteria you want to use for your email automation. Segments allow you to divide your email list into different groups based on a variety of factors such as contact information, engagement history, or purchase behavior.

  3. Set up your email automation in Mailchimp: After you have created your segmented lists, you can set up your email automation in Mailchimp. This involves creating a workflow that will automatically send emails to specific segments of your list based on triggers and conditions that you define.

  4. Integrate Mailchimp with Webflow forms: To ensure that the contacts who fill out your Webflow forms are added to the correct segments in Mailchimp, you need to integrate your Webflow forms with Mailchimp. In the Webflow Designer, select the form element and go to the Settings tab. Under the Form Actions section, select "Mailchimp" and choose the relevant Mailchimp list and segments.

  5. Test and refine your email automation: Once everything is set up, it's important to test your email automation to ensure that it's functioning as expected. Submit test entries through your Webflow forms to see if the contacts are being added to the correct segments in Mailchimp and receiving the automated emails.

By following these steps, you can use the segmentation features of Mailchimp to send automated emails based on segmented lists in Webflow. This allows you to personalize your communication and deliver targeted messages to specific groups of contacts.

Additional questions:

  1. How do I integrate Mailchimp with my Webflow project?
  2. What are the benefits of using segmented lists in Mailchimp?
  3. Can I customize the design of the automated emails sent from Mailchimp?