How to Create a Clear Call to Action (CTA) on Your Portfolio Website in Webflow

So, you’ve made significant progress in building your homepage. You've cloned each step so you can see exactly how it's been built. However, to make your portfolio effective, it's crucial to incorporate a clear call to action (CTA) that allows visitors to get in touch with you. In this tutorial, we'll demonstrate how to achieve this in Webflow without the need for coding.

Understanding the Importance of a CTA

A CTA is the most critical part of any portfolio website. It guides users on what steps to take, effectively engaging them to achieve specific goals. As a UX Designer, for example, your ideal visitors may be business owners or product managers who want to learn about your process, get a price range, or validate your experience and work quality. The ultimate action you want them to take is to hire you as a UX Designer.

Sara’s design template exemplifies this well. It showcases the quality of your work, communicates what you do, and provides a clear avenue for visitors to get in touch. Designing and building a contact form is not just a checkbox in web design; it's a strategic decision that aligns with the needs and motivations of potential clients.

Creating the Contact Form

Adding the Contact Form Section

To begin, let's add a new section for the contact form. In Webflow, you can easily drag and drop a new section underneath the existing sections on your homepage. Apply a specific class to maintain consistency in the design and layout.

Configuring Form Elements

Within the newly added section, insert a container to keep the form neatly organized. Then, drag the form block into the container. By default, the form comes with fields for name and email address. We'll add another field for a message, ensuring it will cater to Megan's potential clients' needs.

Styling the Form

• Field Label: Add a field label for the message field. Utilize Webflow's class creation feature to style the label according to your design preferences.
• Text and Background Color: Adjust the text color to ensure it's visible against the background, and set a lighter background color to enhance readability.
• Padding: Apply padding to the form block to create sufficient spacing around the form elements.
• Heading: Incorporate a heading within the form block and styling it based on the predefined style for consistency in design.
• Paragraph: Add a paragraph beneath the heading, ensuring the text color and opacity align with your design requirements.
• Grid Layout: Use a grid element to arrange the form fields and labels in a side-by-side design for a visually appealing layout.

Organizing Form Elements Within the Grid

• Div Blocks: Utilize div blocks within the grid to group the name and email address fields together for proper alignment.
• Message Field: Keep the message field independent of the div blocks, maintaining an organized structure within the grid.

Customizing the Submit Button

• Flexbox: Convert the form element into a flexbox to have control over the layout and alignment of the submit button.
• Styling: Customize the submit button's background color, add margin for positioning, and set a border-radius to enhance its visual appeal.

Creating a Symbol

Once the contact form is fully styled and organized, transform it into a symbol. This allows for easy reuse of the contact form on other pages within the project.

Conclusion

By integrating a well-designed and strategically positioned contact form on your homepage, you enhance the user experience and encourage potential clients to take the desired action of hiring you. Next, we'll proceed to build out the final section, the footer, and then make the entire homepage responsive, ensuring a seamless experience across various devices.

In summary, the process of creating a clear call to action through a contact form in Webflow involves thoughtful planning, strategic design decisions, and utilizing the platform's features for seamless implementation. With the contact form in place, visitors to your portfolio website will have a clear path to connect with you, ultimately advancing your goals as a UX Designer.