A Guide to Making a Domain Change in Webflow

When it comes to making a domain change in Webflow, there are some misconceptions that often lead to confusion. In this guide, we will walk through the entire process of making a domain change in Webflow and debunk some common myths. Whether you're looking to switch your domain from an old one to a new one, it's important to understand the process involved.

Before Making the Domain Change

Before initiating the domain change process, it's essential to take a few precautionary steps to ensure a smooth transition.

1. Download a Backup

While Webflow automatically creates backups, it's recommended to download a backup of your website as a safety measure. This can be done by exporting the code from the Webflow dashboard.

2. Document Your Analytics

Capture the current performance of your website by taking screenshots or making note of the traffic and analytics data from platforms such as Google Analytics, Google Search Console, and Adobe Analytics. This baseline data will serve as a reference point for evaluating any potential changes post-domain migration.

3. Update Internal Links

Within the Webflow designer, review and update any internal links that are pointing to the old domain. While most links should transition seamlessly, it's crucial to ensure that all internal links are updated to reflect the new domain.

4. Add Canonical URL

If not already in place, consider adding a canonical URL for the new domain within Webflow. Ensure that the HTTP and WWW settings match the final configuration of the new domain to avoid any discrepancies.

5. Update Custom Code

Review and update any custom code, including schema markup and third-party plugins, to ensure that they are pointing to the new domain. While some third-party plugins may continue to function with the old domain, updating them as a precautionary measure is advisable.

6. Avoid Major Design Changes

It is advisable to refrain from making substantial design changes simultaneously with the domain migration. Separating the two processes allows for better tracking of any fluctuations in website traffic and performance.

Making the Domain Change in Webflow

Once the necessary preparations have been made, it's time to initiate the domain change process within Webflow.

1. Adding the New Domain in Webflow

Navigate to the Webflow publishing settings and add the new domain name. This process mirrors the initial steps taken to add the original domain to your Webflow site.

2. Setting the New Domain as Primary

Ensure that the new domain is correctly configured and validated within Webflow. Once verified, set the new domain as the primary domain for your Webflow site. It's imperative to confirm that the necessary green checkmarks are present before making the switch to the new domain.

3. Testing the Domain Redirect

After publishing the new domain, thoroughly test the website to ensure that all URLs from the old domain redirect seamlessly to the corresponding URLs on the new domain. This can be verified by visiting various old URLs and confirming that they correctly redirect to the new domain.

Notifying Search Engines and Analytics Platforms

1. Informing Google Search Console

Upon completing the domain migration, it's crucial to inform Google about the change. Use the "Change of Address" feature within Google Search Console to notify Google of the domain change. Additionally, submit a new sitemap to aid in the indexing of content under the new domain.

2. Updating Analytics Platforms

In platforms like Google Analytics, update the website URL to reflect the new domain. Although analytics tracking may persist for the old URLs, updating them ensures accurate tracking under the new domain.

3. Monitoring the Transition

Following the domain migration, monitor the website's performance closely. Keep an eye on any traffic fluctuations and ensure that search engines are correctly indexing the new domain.

Post-Domain Migration Considerations

1. Update External Links

After the domain change, review and update external URLs that point to your old domain. This includes links from social media profiles, business directories, and other online platforms. While it may not be feasible to update every external link, prioritize updating prominent ones to reflect the new domain.

2. Email Signatures and Addresses

Ensure that any email signatures and email addresses associated with the old domain are updated to reflect the new domain. This helps in maintaining a consistent brand identity and communication channels.

3. Workspace Integration

For users of Google Workspaces or similar email and productivity suites, consider redirecting email addresses from the old domain to the new domain. Gradually transitioning email addresses can be managed within the workspace settings.

Conclusion

Making a domain change in Webflow involves a series of steps to ensure a seamless transition from an old domain to a new one. By following the recommended process, including thorough testing, informing search engines of the domain change, and updating external links, website owners can mitigate potential disruptions and effectively manage the transition. It's important to monitor the website's performance post-migration and make necessary updates across various platforms to align with the new domain. With proper planning and execution, a domain change in Webflow can be a straightforward and successful endeavor.

In conclusion, the process of making a domain change in Webflow requires careful planning, thorough testing, and proactive measures to update various aspects of the website's online presence. By following the outlined steps and best practices, website owners can confidently navigate the domain migration process while minimizing potential disruptions and ensuring a seamless transition to the new domain.