Why is Linkedin not able to display the Open Graph Preview for my webpage, but other platforms like Facebook and Whatsapp have no issues with it?

Published on
September 22, 2023

LinkedIn may not be able to display the Open Graph Preview for your webpage for several reasons. Here are some potential reasons and solutions:

  1. Open Graph tags not present: LinkedIn relies on Open Graph tags to generate the preview for a webpage. Ensure that your webpage includes the relevant Open Graph tags in the <head> section of the HTML. Specifically, make sure the og:title, og:description, og:image, and og:url tags are present and correctly filled out.

  2. Incorrect Open Graph tag formatting: LinkedIn may have trouble parsing the Open Graph tags if they are not formatted correctly. Make sure the tags are enclosed within <meta property="og:tag-name"/> and have the appropriate values assigned to them.

  3. Cached data: If you previously shared your webpage on LinkedIn without Open Graph tags or with incorrect tags, LinkedIn's cache might be storing outdated information. To clear the cache, use LinkedIn's Open Graph Object Debugger tool (https://www.linkedin.com/post-inspector/).

  4. Blocked access: Ensure that your webpage or the Open Graph image is accessible to LinkedIn's crawler. If you have any access restrictions set up on your server or CDN, make sure they allow LinkedIn's user agent to access the necessary files.

  5. Delay in indexing: It is possible that LinkedIn's crawler hasn't indexed your webpage yet. This can cause delays in generating the Open Graph Preview. Be sure to double-check your Open Graph tags and wait patiently for LinkedIn to crawl and update its preview.

Remember that each platform may have their own implementation of Open Graph, and what works for one may not work for another. Troubleshooting and adjusting the Open Graph tags can help ensure a consistent preview across different platforms.

Additional Questions:

  1. How can I troubleshoot Open Graph issues on LinkedIn?
  2. What are the essential Open Graph tags for LinkedIn?
  3. How can I improve the visibility of my webpage's Open Graph Preview on LinkedIn?