Why does the "Add to Cart" button disappear when I set a product as a subscription on Webflow?

Published on

September 22, 2023

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When setting a product as a subscription in Webflow, the "Add to Cart" button disappears. This behavior is intentional and serves as a design choice to align with the typical user flow for subscription-based products. By removing the "Add to Cart" button, it prevents confusion for users who are expecting to make a one-time purchase. Instead, the expectation is that users will simply click on the subscription package they desire, and the system will guide them through the subscription process.

Here are a few reasons why the "Add to Cart" button disappears when a product is set as a subscription on Webflow:

Streamlined user experience: Since subscriptions involve regular recurring payments, it makes sense to eliminate the shopping cart experience and simplify the process by directly presenting users with a subscription plan.
Clear call-to-action: By removing the "Add to Cart" button, the subscription plan becomes the primary call-to-action. This emphasis ensures that users understand that they are signing up for a subscription rather than making a one-time purchase.
Minimized steps: When you remove unnecessary steps like adding to a shopping cart, you reduce the friction in the checkout process, making it easier and faster for users to complete their subscription purchase.

In summary, the disappearance of the "Add to Cart" button when setting a product as a subscription in Webflow is intentional for enhancing the user experience and aligning with the flow of subscription-based products.

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