What can I do to fix the issue with my Webflow website that is causing it to be labeled as "unavailable" by Google Ads?

Published on
September 22, 2023

To fix the issue with your Webflow website that is causing it to be labeled as "unavailable" by Google Ads, you can follow these steps:

  1. Check for any blocking mechanisms: Ensure that there are no elements on your Webflow website that may be blocking Google's crawlers from accessing your pages. Common blocking mechanisms include robots.txt file directives, meta tags, or JavaScript that prevents search engines from indexing your content. Inspect these elements in your Webflow project settings and make any necessary changes to allow Google's crawlers to access your website.

  2. Verify your website in Google Search Console: Google Search Console is a free tool provided by Google that helps you track your website's performance in search results. By verifying your website in Google Search Console, you can identify any issues that may be preventing Google from accessing your site. Follow the steps outlined in Google's documentation to verify your Webflow website in Google Search Console.

  3. Submit your sitemap to Google: A sitemap is a file that lists all the pages on your website and provides important information about each page. By submitting your sitemap to Google, you signal to them the structure of your website and ensure all your pages are crawled and indexed. In Webflow, you can generate a sitemap by going to the Project Settings, clicking on the SEO tab, and then selecting "Generate Sitemap." Once generated, you can submit the sitemap to Google Search Console.

  4. Optimize your website for Google Ads: Google Ads has certain requirements for websites that advertise on their platform. Ensure that your Webflow website meets these requirements by:

  • Having a clear and easy-to-navigate website structure.
  • Ensuring fast loading times by optimizing image sizes and leveraging Webflow's built-in performance optimization tools.
  • Providing relevant and well-written content that aligns with the keywords and themes of your ads.
  • Avoiding excessive use of pop-ups or interstitials that may disrupt the user experience.
  1. Monitor your website's performance: After implementing the above steps, keep an eye on your Webflow website's performance in Google Ads. Regularly check your Google Ads account for any notifications or disapproval warnings. Monitor your website's visibility in Google search results using Google Search Console to ensure that it is now considered "available" by Google Ads.

By following these steps, you should be able to fix the issue with your Webflow website and ensure that it is no longer labeled as "unavailable" by Google Ads.

Additional questions:

  1. How can I optimize my Webflow website for better SEO?
  2. What are the common SEO mistakes to avoid when using Webflow?
  3. How do I set up Google Analytics for my Webflow website?