In Webflow, should I set the canonical tags in every static and dynamic page to fix the canonical tag fails issue I am experiencing in Semrush?

Published on
September 22, 2023

In Webflow, setting the canonical tags is not necessary for every static and dynamic page. However, it can be beneficial for certain situations to resolve canonical tag failures in tools like Semrush. Here is a breakdown of when and how to use canonical tags in Webflow:

  1. Understand the purpose of canonical tags: Canonical tags are HTML tags that tell search engines the preferred version of a webpage when multiple versions of the same content exist. It helps avoid duplicate content issues and consolidates the ranking signals to the desired URL.

  2. Identify the pages experiencing canonical tag failures: Before taking any action, it's important to understand which pages are causing the issue in tools like Semrush. This can be identified by analyzing the reported canonical tags and the URLs that are meant to be canonical.

  3. Analyze the source of the issue: Once you have identified the pages with canonical tag failures, you need to investigate why this is happening. The problem could lie within your Webflow settings, content structure, or external factors like incorrect backlinks pointing to the wrong URLs.

  4. Determine whether canonical tags are necessary: Canonical tags are typically used for duplicate content scenarios. If you have different URLs with the same content in your website, you should set canonical tags to indicate the preferred version. This could be the case if you have both static and dynamic pages with identical content.

  5. Implement canonical tags in Webflow: Once you have identified the pages where canonical tags are required, you can implement them in Webflow. Webflow has built-in support for canonical tags, making it easy to add them to individual pages. You can access the settings for each page and enter the correct canonical URL.

  6. Verify the implementation: After implementing canonical tags, it's important to verify that they are working correctly. You can use tools like Semrush, Google Search Console, or other SEO tools to check whether the canonical tags are being recognized and crawled by search engines.

  7. Monitor the impact: Keep an eye on your website's performance, indexation, and rankings after implementing canonical tags. Monitor whether the canonicalization issue has been resolved and if your preferred URLs are being prioritized by search engines.

It's worth noting that while canonical tags can help address canonical tag failures, it's also important to address any underlying issues causing duplicate content or incorrect URLs in the first place. Fixing these issues at the source will provide a more comprehensive and long-term solution.

Additional Questions:

  1. How do I add canonical tags in Webflow?
  2. What are the common causes of canonical tag failures in Semrush?
  3. Does Webflow automatically generate canonical tags for dynamic pages?