What new feature in Webflow makes it easier to create physical, digital, or service products in an Ecommerce store?

Published on
September 22, 2023

New Feature in Webflow for Ecommerce: Product Variants

Webflow has introduced a new feature called "Product Variants" that makes it easier to create and manage physical, digital, or service products in an Ecommerce store. This feature allows you to offer different versions of a product, such as different sizes, colors, or options, all under a single product listing. Here's how it works:

  1. Create a Product: Start by creating a product in your Webflow Ecommerce store. Provide all the necessary information such as the product name, description, price, and images.

  2. Set Up Variants: Once your product is created, you can add variants to it. Variants are different options or variations of a product. For example, if you're selling t-shirts, you can create variants for different colors and sizes.

  3. Customize Variant Options: For each variant, you can customize various options such as size, color, or any other attribute that is relevant to your product. You can also choose to track inventory separately for each variant.

  4. Set Prices and Inventory: Assign a price and inventory quantity for each variant. This allows you to have different prices based on the selected options and also manage your inventory effectively.

  5. Manage Product Variants: Once you've set up your product variants, you can easily manage them from the Webflow Editor. You can edit variant names, prices, and inventory at any time, and the changes will be reflected on your live site.

  6. Variants on Product Pages: When a customer visits your Ecommerce store, they can select their desired variant options directly on the product page. This makes it easy for them to browse and choose the product variation that suits their preferences.

  7. Improved Shopping Experience: With the Product Variants feature, you can provide a seamless shopping experience for your customers by offering them a wider range of options within a single product listing. This simplifies the browsing and purchasing process, resulting in higher customer satisfaction and increased sales.

Overall, the Product Variants feature in Webflow Ecommerce makes it easier to create and manage physical, digital, or service products in your online store. By offering different variations of a product under a single listing, you can enhance the shopping experience for your customers and improve your overall Ecommerce strategy.

Additional Questions:

  1. How do I create product variants in Webflow Ecommerce?
  2. Can I track inventory separately for each product variant in Webflow?
  3. What other features does Webflow offer for managing an Ecommerce store?