How do I track the number and demographics of clicks on a button with a mailto link using Google Analytics in Webflow?

Published on

September 22, 2023

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To track the number and demographics of clicks on a button with a mailto link using Google Analytics in Webflow, you can follow these steps:

Set up Google Analytics:

Sign in to your Google Analytics account or create a new one.
Go to the Admin section and select the property where you want to track the button clicks.
Under the Property column, click on "Tracking Info" and then "Tracking Code".
Copy the tracking code that appears on the page.

Add the Google Analytics tracking code to your Webflow site:

In the Webflow Designer, go to the project settings by clicking on the gear icon in the left sidebar.
Select the "Custom Code" tab and paste the Google Analytics tracking code in the "Head Code" field.
Save the changes.

Create a custom event trigger for the button:

Select the button element in the Webflow Designer and click on the "Settings" tab.
Under the "Link Settings" section, change the link type to "URL".
Replace the URL with the mailto link you want to track. For example: mailto:example@example.com.
In the text field for "E-Mail Content", write the subject and body of the email.
Go to the "Attributes" section and click on "Add Attribute".
In the "Name" field, enter onclick. In the "Value" field, enter ga('send', 'event', 'Button', 'Click', 'Email Button').
Save the changes.

Test and verify the event tracking:

Publish your Webflow site and go to the live version.
Click on the button with the mailto link.
Go to your Google Analytics account and navigate to "Real-Time" > "Events" to see if the event is being tracked.

By following these steps, you will be able to track the number and demographics of clicks on a button with a mailto link using Google Analytics in Webflow.

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