Is it possible in Webflow to set up a shorter URL for a landing page without using 301 redirects, or should this be handled at the domain level?

Published on
September 22, 2023

In Webflow, you can set up a shorter URL for a landing page without using 301 redirects. However, for the best SEO practices, it is recommended to handle this at the domain level instead.

Here's how you can set up a shorter URL for a landing page in Webflow:

  1. Create a new page: Start by creating a new page in your Webflow project. This page will serve as your landing page with the shorter URL.

  2. Set the URL slug: In the page settings, you can set the URL slug for the landing page. The slug is the part of the URL that comes after the domain name. By customizing the slug, you can create a shorter and more memorable URL for your landing page.

  3. Remove the original page: Once you have set up the new landing page with the shorter URL, you can remove the original page that had the longer URL. This ensures that users are only accessing the landing page through the shorter URL.

While this method allows you to set up a shorter URL for your landing page within Webflow, it's important to note that the longer URL may still be accessible and indexed by search engines. To ensure the best SEO practices, it is advisable to handle URL redirects at the domain level. This can be done by setting up 301 redirects from the longer URL to the shorter URL using your domain's DNS settings or through your hosting provider's control panel.

Handling the URL redirect at the domain level not only ensures that users are always directed to the desired landing page, but it also helps to consolidate SEO authority and prevent duplicate content issues. Additionally, it provides a more consistent user experience and improves the overall navigability of your website.

In summary, while Webflow allows you to set up a shorter URL for a landing page without using 301 redirects, it is recommended to handle URL redirects at the domain level for better SEO practices.

Additional Questions:

  1. How can I set up a shorter URL for a landing page in Webflow?
  2. What are the best practices for handling URL redirects in Webflow?
  3. Why is it important to set up 301 redirects at the domain level in Webflow?