Why is the open graph image not loading when sharing the blog on LinkedIn through the CMS Blog Page Template settings in Webflow?

Published on
September 22, 2023

When the open graph image is not loading when sharing a blog on LinkedIn through the CMS Blog Page Template settings in Webflow, there are a few possible reasons and solutions to consider.

  1. Open graph meta tag missing: Make sure that the necessary open graph meta tags are included in the head section of your blog template. These meta tags provide LinkedIn (and other social networks) with the information they need to display the correct image, title, and description when the blog is shared. The relevant meta tags are <meta property="og:image" content="URL_TO_YOUR_IMAGE">, <meta property="og:title" content="YOUR_TITLE">, and <meta property="og:description" content="YOUR_DESCRIPTION">. Ensure that these meta tags are properly included for each blog post.

  2. Image URL incorrect: Check that the URL_TO_YOUR_IMAGE in the open graph meta tag is correct and leads to the desired image. Ensure that the image URL contains the correct file extension (e.g., .jpg, .png) and that the image is accessible and properly uploaded to your Webflow project.

  3. Image size or dimensions: LinkedIn has specific requirements for open graph images. Ensure that the image dimensions comply with these requirements. According to LinkedIn's guidelines, the recommended size for an open graph image is 1200 x 627 pixels. Additionally, compressing the image to reduce its file size without sacrificing quality can also help with loading issues.

  4. Cache issue: If you have recently made changes to the open graph image or meta tags, clear your browser cache and try sharing the blog post again. Sometimes, the browser may be serving a cached version of the page, which can prevent the updated image from loading correctly. Clearing the cache will ensure that you are loading the most recent version of the page.

  5. LinkedIn caching: LinkedIn may also cache the image and other information from your blog post. If you recently updated the image or meta tags, LinkedIn's cache may still be serving the previously cached version. In such cases, you can try using LinkedIn's "Clear LinkedIn Cache" tool (available within the LinkedIn Developer Tools) to force LinkedIn to fetch the updated information.

By addressing these potential issues, you should be able to resolve the problem of the open graph image not loading when sharing the blog on LinkedIn through the CMS Blog Page Template settings in Webflow.

Additional Questions:

  1. How can I set up open graph meta tags in Webflow?
  2. What dimensions should I use for open graph images on LinkedIn?
  3. Are there any tools available to test how my blog post will appear when shared on social media platforms like LinkedIn?