How can I differentiate between B2B and B2C customers on my webshop using Webflow?How can I implement two different prices for products based on whether it's B2B or B2C using Webflow?

Published on
September 23, 2023

To differentiate between B2B and B2C customers on your webshop using Webflow and implement two different prices for products based on their customer type, you can follow these steps:

  1. Create customer categories:
  • In your Webflow CMS, create two different categories for customers: B2B and B2C. This will allow you to sort and differentiate customers based on their type.
  1. Set up customer fields:
  • In the Webflow CMS, create customer fields to store relevant information such as "Customer Type". This field should have options for B2B and B2C.
  1. Define product prices:
  • In the Webflow CMS, create a "Price" field for each product. This field should be of type "Number" and would hold the default price of the product.
  1. Assign customer types:
  • When adding customers to your Webflow CMS, make sure to assign the appropriate customer type (B2B or B2C) using the "Customer Type" field.
  1. Display different prices:
  • On the product pages or in your e-commerce template, you can use Webflow's dynamic CMS collections to display the prices differently based on customer type.
  • Use conditional visibility to show different prices to B2B and B2C customers.
  • For B2B customers, you can create a dynamic text field that displays the original price and a separate dynamic text field that displays the discounted B2B price.
  • For B2C customers, you can simply display the original price.
  1. Restrict access to B2B prices (optional):
  • If you want to restrict B2B prices to registered B2B customers only, you can create member-only pages using Webflow's membership functionality.
  • B2B customers can log in to access the B2B prices, while B2C customers will only see the regular prices.

By implementing these steps, you can differentiate between B2B and B2C customers on your Webflow webshop and display different prices based on their customer type, allowing for a personalized and tailored shopping experience.

Additional Questions:

  1. How can I customize the checkout process for B2B customers on my Webflow webshop?
  2. Can I offer volume discounts to B2B customers using Webflow's e-commerce functionality?
  3. Is it possible to integrate a customer login system on my Webflow webshop to provide personalized experiences for B2B and B2C customers?