Can Webflow natively control the color of a brand/logo based on the background or a mask?

Published on
September 22, 2023

Yes, Webflow has a powerful feature called "Blend Modes" that allows you to control the color of a brand/logo based on the background or a mask. This feature gives you the ability to blend colors and images in creative ways. It is particularly useful when you want your brand/logo to adapt to different background colors or images, ensuring optimal visibility and aesthetic appeal.

Here's how you can achieve this in Webflow:

  1. Select the element containing your brand/logo, such as a div or image element.
  2. Go to the "Style" tab in the right sidebar.
  3. Scroll down to the "Blend" section.
  4. Click on the "Add Mask" button.
  5. Choose either a solid color or an image for the mask.
  • If you choose a solid color, you can simply select it from the color picker.
  • If you choose an image, you can upload one or select from the Webflow library.
  1. Adjust the opacity of the mask if needed.
  2. Experiment with different blend modes to achieve the desired effect. Webflow offers various blend modes, such as Multiply, Overlay, Screen, and more.
  3. Fine-tune the blend mode by adjusting the brightness, contrast, saturation, and other properties.

By leveraging Webflow's Blend Modes feature, you can create visually appealing websites that dynamically adjust the color of your brand/logo based on the underlying background or a mask. This enhances the overall design and ensures your brand/logo remains prominent and engaging across different contexts.

Note: It's important to keep in mind that browser compatibility may vary for certain blend modes and CSS properties. Hence, it's advisable to test your design on different browsers and devices to ensure a consistent experience.

Additional Questions:

  1. How do I add a mask to a brand/logo in Webflow?
  2. What are the different blend modes available in Webflow?
  3. Can I create custom blend modes in Webflow?