Creating a Stunning Website Hero Section in Webflow: Step-by-Step Tutorial

Published on
May 14, 2021

How to Create a Stunning Website Hero Section in Webflow

Are you a beginner in web design and want to learn how to create a stunning hero section for your website using Webflow? In this tutorial, we will walk you through the process of borrowing design inspiration without stealing the design itself, and we'll show you the step-by-step process of creating a hero section for a fictional client using Webflow. Let's dive right in!

Understanding Design Inspiration

Before we start building our hero section, let's understand the process of borrowing design inspiration without copying the design directly. Design inspiration can be found in various places such as Dribbble shots, websites, or even physical products. The key is to analyze the elements that make the designs visually appealing without infringing on the original designer's work.

In the tutorial, we'll be pretending that our client is Mailchimp. We've gathered several design inspirations from Dribbble shots, each showcasing different styles: retro, brutalist, and web app. After analyzing the elements, we've decided to go with the retro style for this project.

Analyzing Design Elements

We've identified several common design elements from our chosen inspirations:

  • No drop shadows
  • Multiple colors
  • Outlines around the columns
  • Various grid layouts
  • Square, boxy shapes
  • Interesting navigation layouts
  • Text on the left, visual on the right layout

Understanding these elements allows us to apply similar styles while customizing them for the Mailchimp brand. This involves considering the brand's type, illustrations, photos, and colors, making the design process easier and more effective.

Building the Hero Section in Webflow

Now that we have a clear understanding of our design inspiration and the elements we want to incorporate, let's move on to building the hero section in Webflow.

Setting up the Navigation

First, we'll design the top and right navigation elements. In your Webflow project, start by setting the height of the top nav to 100 pixels. Then, add the right nav, making it 160 pixels wide. This will create a clear visual separation and provide a balanced layout for the navigation section.

Creating the Grid Layout

To create structure within the hero section, we'll design a 5-column grid with no gutters. This grid layout will allow for asymmetrical arrangements, providing visual interest and breaking away from the standard 50/50 symmetrical split. Ensure the grid aligns with the top nav, creating a harmonious visual balance.

Placing the Logo and Outlining Shapes

Next, place the logo within the top left column. Add stroke outlines to create a visually interesting space for additional elements. Ensure the stroke width is consistent to maintain visual harmony across the design.

Adding Text and Buttons

Position the text on the left side, utilizing three out of the five columns to achieve a wider text area. Similarly, allocate two columns for visual content, providing a balanced layout. Create a button with a rectangular shape and aligned text, ensuring visual consistency with the outlined shapes.

For the navigation links, place them on the left side, maintaining visual consistency with Mailchimp's original design. Set the spacing between the links evenly and ensure they are centered within the container for a clean, organized appearance.

Enhancing the Design

To enhance the visual interest, consider adding additional elements such as illustrations, lines, or shapes to fill up empty spaces. This will add depth and balance to the layout, making the hero section visually captivating.

Applying Colors and Textures

Select colors that align with Mailchimp's brand identity, considering primary and secondary colors to create a cohesive visual experience. Consider incorporating textures or gradients to add depth and visual interest to the design. Ensure that the colors and textures complement each other and align with the brand's style.

Finishing Touches

To complete the hero section, consider adding subtle details such as scroll indicators or progress bars to enhance user interaction. Additionally, integrate social icons to promote engagement and connection with the brand's online presence.

By following these steps and incorporating design elements inspired by other sources while customizing them to fit the brand, you can create a unique and visually appealing hero section for your website using Webflow.

Conclusion

In this tutorial, we've explored the process of borrowing design inspiration without infringing on others' work and demonstrated how to apply these principles to create a captivating hero section for a fictional client using Webflow. By understanding design elements, utilizing grid layouts, and incorporating colors and textures, you can build an impressive hero section that reflects the brand's identity while showcasing a unique design aesthetic. We hope this tutorial has provided you with valuable insights and inspiration for your web design journey. Happy designing!

In this tutorial, we've explored the process of borrowing design inspiration without infringing on others' work and demonstrated how to apply these principles to create a captivating hero section for a fictional client using Webflow. By understanding design elements, utilizing grid layouts, and incorporating colors and textures, you can build an impressive hero section that reflects the brand's identity while showcasing a unique design aesthetic. We hope this tutorial has provided you with valuable insights and inspiration for your web design journey. Happy designing!