How to Create Text Fills and Image Backgrounds in Webflow

Apple's use of text fills in their marketing materials has been quite popular, and many have admired the design approach. In this tutorial, we are going to learn how to create text fills and place images behind any text element using Webflow.

Creating Gradient Text Fills

Let's start by creating a gradient text fill. First, select the heading or any text element where you want to apply the gradient fill. Once the text element is selected, navigate to the styling panel on the right-hand side. Here, you can set a gradient for the selected text element. You have the option to set two, three, or even multiple color stops for the gradient.

After selecting the number of color stops, choose the colors for each stop to achieve the desired gradient effect. Additionally, you can also adjust the angle of the gradient to customize its appearance further. The beauty of using Webflow is that you can always come back and modify these settings later.

To achieve the text fill effect, you'll then need to apply a clipping property to the background. Under the "Clipping" section, select the option to clip the background to the text. This will create the text fill effect with the gradient applied to the text.

Placing Images Behind Text

Now, let's explore how to place an image behind text. Start by selecting the text element where you want to insert the background image. In the styling panel, look for the option to set a background image for the selected text element. You can upload an image and position it behind the text to achieve the desired visual effect.

Similar to creating a gradient text fill, you will also need to clip the background to the text. By applying the clipping property to the background of the text element, the image will be set behind the text.

Creating a Fixed Background Image

Here's where things get really interesting. You can also create a fixed background image behind the text. If you set a background image to be fixed, it will cover the entire viewport. This means that as the user scrolls, the background will remain fixed, creating an engaging visual experience where the text effectively becomes a "window" into the fixed background image.

To achieve this effect, select the background image and set it to a fixed position. Additionally, you'll need to clip the background to the text. By doing so, you create a unique visual effect where the background remains fixed as the text scrolls, providing an immersive and dynamic user experience.

Conclusion

In summary, creating text fills and placing images behind text in Webflow is a straightforward process. By leveraging the clipping property in the Webflow Designer, you can achieve a wide range of visual effects, including gradient text fills, background images, and fixed background images behind text. The ability to customize and modify these visual elements at any time provides designers with the flexibility to create captivating and immersive web experiences.

With the simple steps outlined in this tutorial, you can elevate the design of your web projects by incorporating visually striking text fills and background images, enhancing the overall user experience and engagement. Get creative and experiment with different color schemes, gradients, and imagery to make your web designs truly stand out.

Start exploring the possibilities with text fills and background images in Webflow today!