Building Membership Sites Using Webflow: Limitations, Use Cases, and Best Practices

Published on
November 24, 2022

How to Build Membership Sites Using Webflow

Webflow is a powerful tool for building websites and has recently introduced a new feature: memberships. With memberships, you can create sites where certain content is accessible only to members who have signed up or subscribed. In this article, we will explore how to build membership sites using Webflow, while also discussing the limitations and best use cases for this feature.

Understanding the Limitations of Webflow Memberships

First, it's essential to understand the current limitations of Webflow memberships. As of the time of writing, some limitations exist, but it's important to note that Webflow is continually evolving, and these limitations may change in the future. At present, the following limitations are in place:

  1. Locking Entire Pages: With Webflow memberships, you can lock and unlock entire pages based on a user's membership status. For example, you can have a page with videos that is accessible only to logged-in members. However, a limitation arises when you want to hide specific content on a page rather than the entire page itself.

  2. Access Denied Pages: Another limitation is the inability to have different access denied pages for different types of content. Currently, regardless of the reason for denied access, users are directed to the same generic access denied page.

  3. CMS Collection Restrictions: When working with CMS collections, you cannot lock or unlock individual items within a collection. This limitation means that if you have a collection of articles, you cannot selectively lock some articles while keeping others freely accessible.

  4. Lack of Favorite Functionality: The ability for users to favorite or save specific content while logged in is not currently supported in Webflow memberships.

Best Use Cases for Webflow Memberships

Despite these limitations, there are numerous use cases where Webflow memberships can be effectively utilized. Here are some examples of membership sites that can be built using Webflow:

  1. Resource Library: Create a membership site with a collection of resources, documents, or media files that are accessible only to members.

  2. Tech Blog: Build a membership site for a tech blog where premium articles or content are exclusive to members.

  3. Video Course Hosting: Develop a platform for hosting and releasing video courses, with access restricted to members who have subscribed.

  4. Paid News Template: Design a membership site for accessing premium news content, with different subscription tiers for accessing exclusive articles.

  5. Video Exercise Library: Create a membership site providing access to a library of exercise videos and tutorials.

Embracing Free and Paid Membership Models

Webflow memberships allow for both free and paid membership models, each catering to different use cases:

  1. Free Membership Sites: These sites do not require users to pay for access but instead use memberships to gate specific content. For example, a job listing website might offer free access to job listings but require users to be logged in to apply for a job.

  2. Paid Membership Sites: These sites require users to sign up for paid subscriptions or products. Webflow E-commerce can be enabled, allowing you to create membership types as products for users to purchase. Users who purchase a subscription or product gain access to exclusive content.

Building Membership Pages in Webflow

To create a membership site in Webflow, you can follow these steps:

  1. Set up a Membership Collection: Create a collection in Webflow to organize and manage your membership content. Within this collection, you can define the content that will be protected and accessible only to members.

  2. Configure Member-Only Pages: Using Webflow's built-in functionality, specify which pages or content elements should be restricted to members. You can lock entire pages or selectively hide content based on a user's membership status.

  3. Customize Access Denied Pages: While Webflow currently has limitations on customizing access denied pages, you can create a generic access denied page to inform users of the restrictions and prompt them to sign up or upgrade their membership.

  4. Implement Membership Plans: For paid membership sites, set up membership plans as products within Webflow E-commerce. Users can then select a subscription tier and make a purchase to gain access to exclusive content.

Remembering Webflow Membership's Limitations

As you build membership sites in Webflow, it's crucial to keep in mind the current limitations and work around them as needed. While Webflow memberships offer a powerful feature set, there are certain use cases and functionalities that may require alternative solutions outside of Webflow.

Exploring Future Enhancements in Webflow

Webflow memberships are currently in beta, and as such, it's expected that new features and enhancements will be added in the future. Keep an eye on Webflow's updates and announcements for potential improvements to the membership feature set.

In Conclusion

Webflow memberships provide an exciting opportunity for building membership sites with restricted access to content. While there are limitations to consider, there are also numerous use cases where Webflow memberships can be effectively utilized. By embracing both free and paid membership models, you can create diverse membership sites tailored to specific content and user access needs. As you embark on building membership sites in Webflow, consider the best practices and work around the current limitations to create engaging and valuable membership experiences for your audience.