Building a No-Code Business with Webflow: A Beginner's Guide to Creating an Online Business Without Coding

Published on
May 2, 2021

How to Build a No-Code Business with Webflow

If you are just getting started with no-code tools and are looking to build an online business without having to code, then this article is for you. In this beginner's guide, I will walk you through how to leverage Webflow and other no-code tools to create your own online business. We'll dive into the process of setting up a website, automating workflows, building databases, and more, all without needing a coding background. Let's get started!

Understanding No-Code Tools

No-code tools, also known as Noko tools, are software platforms developed to assist individuals without a coding background in visually building websites, automating workflows, and performing various tasks that would typically require coding skills. These tools have revolutionized the way people set up online businesses, allowing individuals without coding knowledge to create remarkable digital solutions.

The Unicorn Factory: A No-Code Success Story

To better illustrate the potential of no-code tools, let's explore the journey of The Unicorn Factory, New Zealand's largest freelancer marketplace, which was built without any prior coding experience. The founder, who had encountered barriers in getting his startup off the ground due to the necessity of significant funding or coding proficiency, discovered a game-changing tool called Webflow.

Webflow: A Game-Changer for Non-Coders

Webflow is a website-building tool similar to platforms like Shopify or Squarespace, but with a unique approach. Instead of dragging and dropping various web elements onto a canvas, users visually write code. This introduces the element of coding while bypassing the need for conventional coding knowledge. Additionally, Webflow allows the exported code to be handed over to developers for further enhancements, making it an ideal tool for both non-coders and developers.

The Power of Webflow for Building Websites

Webflow empowers designers to build websites themselves, eliminating the need to rely on developers to bring their designs to life. Although initially used for marketing sites and landing pages, the deeper the founder delved into Webflow, the more he realized its broad functionalities. From building animated pages to creating template pages, Webflow proved invaluable in the creation of The Unicorn Factory.

Automating Workflows with Zapier

As The Unicorn Factory began to grow, the manual processes involved in managing the platform became overwhelming. To address this, the founder turned to Zapier, a tool designed to connect various apps and automate workflows, a crucial step in scaling the business. With Zapier, manual tasks such as forwarding client information to freelancers were automated, streamlining operations and accelerating growth.

Managing Data with Airtable

As the platform expanded, the need to effectively organize and manage the growing volume of information became evident. This led to the discovery of Airtable, a powerful database management tool that offered a visual and non-coding-friendly interface. Its seamless integration with Zapier further enhanced the platform's data management capabilities, fueling The Unicorn Factory's growth.

Empowering Others in the No-Code Community

The founder's journey with no-code tools led to an invitation to speak at a no-code conference, where he shared his experiences building The Unicorn Factory using Webflow, Zapier, and Airtable. This exposure led to meaningful connections with others in the no-code community, affirming the staggering potential of these tools in empowering individuals to bring their business ideas to life without traditional coding expertise.

Guiding Others through No-Code Success

Determined to share his knowledge and experiences with a wider audience, the founder started a YouTube channel, where he creates tutorials on using various no-code tools and demonstrates their application in building online businesses. His tutorials cater to beginners as well as those looking to elevate their existing projects, making the no-code journey more accessible to all.

Getting Started with No-Code

If you've just stumbled upon the concept of no-code and want to learn more about how to build a marketplace without code, the founder's 45-minute tutorial provides a comprehensive overview of building The Unicorn Factory and the tools involved. It offers valuable insights into getting started with your no-code journey.

Exploring No-Code Tools

For individuals familiar with no-code tools but unsure of where to start, a dedicated playlist on the founder's YouTube channel, "Start here," serves as an excellent resource. This playlist introduces Webflow, Zapier, and showcases how to build specific platforms, providing a solid foundation for beginners.

No-Code Prototyping and Advanced Techniques

If you've already commenced your no-code journey and want to explore more advanced techniques, the founder's "Prototypes" playlist delves into setting up specific features within The Unicorn Factory and explores additional tools for unique use cases. This resource is ideal for individuals seeking to take their projects to the next level.

Mastering No-Code: A Realistic Timeline

While some tutorials may showcase rapid development, it's essential to set realistic expectations regarding the learning curve for no-code tools. The founder recommends dedicating three to five months to become comfortable with Webflow, Zapier, and Airtable. This time investment allows for a deeper understanding of the tools and their integration, empowering individuals to embark on their no-code journey confidently.

Accelerating Your No-Code Journey

For those determined to expedite their progress or seeking personalized guidance, the founder offers coaching programs and online courses tailored to diverse learning needs. Whether it's a crash course in setting up a pre-launch site or a comprehensive program to build a marketplace, these resources cater to individuals at varied stages in their no-code journey.

Embracing the No-Code Revolution

The founder's experience with no-code tools exemplifies the transformative potential they hold for aspiring entrepreneurs and business owners. The ability to harness Webflow, Zapier, and Airtable empowers individuals to realize their business ideas without conventional coding skills or substantial financial resources.

Conclusion

The emergence of no-code tools has democratized the digital landscape, allowing anyone with a creative vision and determination to bring their ideas to life. The journey of The Unicorn Factory and the founder's commitment to empowering others through tutorials and coaching programs reflect the profound impact of no-code tools on personal and professional growth. Embracing the no-code revolution opens doors for individuals to overcome traditional barriers and unleash their entrepreneurial potential.

In conclusion, the no-code movement has reshaped the way online businesses are built and has created opportunities for individuals who lack coding expertise. Whether you're just beginning your no-code journey or looking to elevate an existing project, the accessibility and potential of tools such as Webflow, Zapier, and Airtable can empower you to bring your business ideas to life. Embark on this revolutionary journey, and unlock the potential to create remarkable digital solutions without traditional barriers.