How to Use Open AI and Airtable Automations to Generate SEO Titles and Meta Descriptions in Webflow

Have you ever wanted to automate the process of generating hero titles, hero descriptions, SEO titles, and meta descriptions for your landing pages? In this tutorial, we’ll walk you through a workflow that allows you to use Open AI and Airtable automations to achieve just that. By the end of this tutorial, you’ll have a no-code solution to optimize your landing pages quickly and efficiently.

Setting Up the Workflow

1. Defining the Trigger

The first step in setting up this workflow is to define the trigger. In this case, we’ll use Airtable automations to trigger the workflow. We’ll create a checkbox field in Airtable, let’s call it "Optimize," which will serve as the trigger for the workflow. When this checkbox is ticked, the workflow will be initiated.

2. Creating the Script for Open AI Call

To make an API call to Open AI to generate the SEO title, meta description, page title, and page description, we’ll need to create a script. The script will include the API key for Open AI and define the endpoint for our API call. It will retrieve the necessary information from Airtable to customize the generated content for each landing page.

3. Generating and Storing Variables

Using the input.config function in the script, we’ll create variables to pull in information from the Airtable record that triggers the workflow. These variables, such as service name and job title, will be used to customize the generated content for each landing page.

4. Sending API Request to Open AI

We’ll structure a message to be sent to Open AI using variables and predefined rules. This message will contain instructions for Open AI to generate the SEO title, meta description, page title, and page description based on the variables retrieved from the Airtable record.

5. Handling API Response

Once the API call is made, we’ll receive a response from Open AI in JSON format. We’ll save and parse this response to extract the generated SEO title, meta description, page title, and page description into individual variables.

6. Updating Airtable Records

Finally, we’ll use the output.set function to update the Airtable record that triggered the workflow with the generated SEO title, meta description, page title, and page description. Additionally, the "Optimize" checkbox will be unchecked to signify that the workflow has been completed.

By following these steps, you’ll have a complete workflow that automates the generation of essential content for your landing pages. This can be especially useful for managing a large number of landing pages and ensuring they are optimized for search engines.

Testing the Workflow

After setting up the workflow, it’s essential to test its functionality. You can test the workflow by triggering it with different Airtable records and observing how it populates the SEO title, meta description, page title, and page description fields in the Airtable records. This testing phase ensures that the workflow is working as expected and that the generated content is accurate and relevant to each landing page.

Integrating with Webflow

Once the content generation workflow is in place, you can integrate it with your Webflow project to automatically update the SEO-related fields in your Webflow CMS. This integration can be achieved using Webflow’s native integrations or through third-party automation platforms like Zapier or Integromat. By connecting the output of the Airtable workflow to Webflow, you can ensure that the SEO titles and meta descriptions of your landing pages are always up to date.

Conclusion

Automating the generation of SEO titles and meta descriptions for landing pages using Open AI and Airtable automations can save a significant amount of time and effort. By following the steps outlined in this tutorial, you can set up a robust content generation workflow that streamlines the optimization of your landing pages. With this workflow in place, you can focus on creating high-quality content while ensuring that each landing page is effectively optimized for search engines. Happy automating!