Is my Webflow site not getting indexed by Google due to a blocked 404 page?

Published on
September 22, 2023

It is unlikely that your Webflow site not getting indexed by Google is directly related to a blocked 404 page. Google's crawling and indexing process is more sophisticated than simply being blocked by a 404 page. However, a poorly designed or implemented 404 page can indirectly impact your site's indexability and user experience, which can subsequently affect your search engine rankings. Here are a few points to consider:

  1. Google's crawling process: Google's bots regularly crawl websites to discover and index new pages. If your website is properly connected to Google Search Console and has a sitemap, Google should be able to crawl and index your site's pages efficiently. Blocked pages or sections can prevent Google from accessing and indexing those specific pages, but it shouldn't hinder the overall indexing process.

  2. The impact of a blocked 404 page: When a user or search engine encounters a broken or non-existent page on your site, a 404 error is displayed. A well-designed 404 page can help users navigate back to relevant pages or provide useful information. However, if your 404 page is blocking Googlebot from continuing to crawl your site effectively, it could disrupt the indexing process for pages that aren't blocked.

To ensure that your Webflow site is properly indexed by Google, consider the following:

  • Check your robots.txt file: Make sure that your robots.txt file isn't inadvertently blocking search engines from accessing crucial parts of your site. Webflow automatically generates a robots.txt file, but it's essential to review it and ensure that there are no unintentional blocks.

  • Use proper redirects: If you've recently made changes to your site's structure or URLs, utilize proper redirects (301 redirects) to guide users and search engines to the new pages. Implementing redirects not only improves user experience but also helps Google understand the changes on your site more efficiently.

  • Create an XML sitemap: A sitemap acts as a roadmap for search engines, guiding them to all the essential pages on your site. Webflow has a built-in XML sitemap feature that you can enable in your project settings. Once enabled, this sitemap is automatically updated whenever you publish changes to your site.

  • Monitor the Google Search Console: Verify your Webflow site in the Google Search Console and monitor it regularly for any crawl errors or other issues. The Search Console provides insights into how Google crawls and indexes your site.

Remember that the indexing process takes time, and search engines prioritize high-quality and relevant content. If you feel that your site is still not getting adequately indexed, ensure that your site has quality content, relevant keywords, and backlinks from reputable sources.

Additional Questions:

  1. How does Google index websites?
  2. What is a 404 error and how does it affect SEO?
  3. How do I optimize my Webflow site for search engines?