What new feature does Webflow offer for capturing additional information during ecommerce checkout?

Published on
September 22, 2023

Webflow now offers a new feature called "Custom fields for checkout" which allows you to capture additional information from customers during the ecommerce checkout process. This feature is extremely useful for gathering specific details that are necessary for specific products or services, or for collecting valuable customer data that can aid in marketing and personalization efforts.

Here's how you can use this feature in Webflow:

  1. Access the Ecommerce settings: Log into your Webflow account and navigate to your project. In the project settings, click on "Ecommerce" and then select "Settings."

  2. Set up the checkout form: In the settings panel, you'll find an option called "Checkout form fields." Click on this option to configure the fields you want to include in the checkout form. You can choose from basic fields like name, email, and address, as well as custom fields.

  3. Add custom fields: To add custom fields, click on the "Add custom field" button. A popup window will appear where you can define the type of field (e.g., text, dropdown, checkbox, etc.) and specify a label for the field. You can also set the field as required or optional.

  4. Organize fields: You can rearrange the order of the fields by dragging and dropping them. This allows you to create a logical flow for your customers and make the checkout process more user-friendly.

  5. Save and publish: Once you're done configuring the checkout form fields, click on the "Save" button to apply the changes. Make sure to publish your site for the changes to take effect.

By utilizing Webflow's custom fields for checkout feature, you can gather additional information that can enhance your ecommerce operations and marketing strategies. Whether it's collecting specific measurements for custom clothing orders or capturing preferences for personalized product recommendations, this feature allows you to tailor the checkout experience to your specific needs.

Additional Questions:

  1. How do I add custom fields to the Webflow checkout form?
  2. Can I make custom fields required in the Webflow checkout form?
  3. What types of custom fields can I add to the Webflow ecommerce checkout form?