What is the new feature recently launched in Webflow that allows agencies to showcase their own logo or their client's logo in place of the Webflow logo?
Webflow's Custom Branding feature
Webflow recently launched the Custom Branding feature, which allows agencies to showcase their own logo or their client's logo in place of the Webflow logo. This feature is a great addition for agencies who want to maintain their own brand identity or highlight their client's brand throughout the design and development process. Here's how the Custom Branding feature works:
Custom Logo Upload: With the Custom Branding feature, agencies can easily upload their own logo or their client's logo directly in the Webflow Designer. This logo will replace the Webflow logo that usually appears in the top left corner of the Designer interface.
White Labeling: In addition to uploading a custom logo, agencies can also enable white labeling. This means that all references to Webflow within the Designer, Editor, and client billing will be removed, further reinforcing the agency's or client's brand.
Enhanced Branding Control: Webflow's Custom Branding feature offers agencies greater control over how their or their client's brand is presented. By uploading a logo and enabling white labeling, agencies can create a seamless experience for their clients, where the Webflow platform feels like a natural extension of their own brand.
Client Collaboration: The Custom Branding feature is particularly useful for agencies collaborating with clients. By showcasing the client's logo instead of the Webflow logo, clients can feel more involved and invested in the design and development process. This builds trust and strengthens the agency-client relationship.
Professionalism and Credibility: Having custom branding throughout the Webflow platform instantly adds a level of professionalism and credibility to an agency's work. It shows that they are committed to their brand, attention to detail, and delivering a high-quality experience for their clients.
Benefits for Agencies: By using the Custom Branding feature, agencies can strengthen their brand identity, impress their clients, and differentiate themselves from competitors. This subtle customization adds a personalized touch to the Webflow platform and reinforces the agency's commitment to their clients' success.
In summary, the Custom Branding feature in Webflow allows agencies to showcase their own logo or their client's logo, providing a seamless brand experience throughout the design and development process. It enhances collaboration, professionalism, and reinforces agency-client relationships.
Additional Questions:
- How can I upload my own logo in Webflow to replace the Webflow logo?
- Can I remove all references to Webflow within the Webflow platform using the Custom Branding feature?
- How does the Custom Branding feature benefit agencies and their clients?
