What is the issue with posting blogs from Webflow to Twitter and Slack where the preview image and description are not appearing?

Published on
September 22, 2023

When posting blogs from Webflow to Twitter and Slack, it is common to encounter an issue where the preview image and description do not appear. This can happen due to certain reasons relating to how Twitter and Slack handle the metadata of the blog post.

Here are some potential causes for this issue and possible solutions:

  1. Missing Open Graph meta tags: Open Graph meta tags are crucial for social media platforms like Twitter and Slack to display the correct preview image and description. Ensure that your Webflow site has the necessary Open Graph meta tags in the head section of the page. These tags include og:title, og:description, and og:image to provide the required information for social media platforms to generate the preview correctly.

  2. Cache issues: Sometimes, when a blog is shared for the first time on social media platforms, they may cache an older version of the page that does not have the updated Open Graph meta tags. This can result in the incorrect preview image and description being displayed. To resolve this, use the Twitter Card Validator and Slack's link unfurling debug tool to force a refresh of the cached data.

  3. Image resolution and format: Twitter and Slack may have specific requirements for preview images. Ensure that the image you want to display meets these requirements. In general, it is recommended to use images with a resolution of 1200x630 pixels and in a supported format such as JPEG or PNG.

  4. Slow page load time: If the blog post takes too long to load, Twitter or Slack may not be able to fetch the necessary information for the preview in time, resulting in missing images and descriptions. Enhance your Webflow site's performance by optimizing images, leveraging caching, and minifying code to improve the page load time.

  5. Blocked or restricted access: If the server where your Webflow site is hosted has security measures in place, it may block or restrict Twitter and Slack's bots from accessing your site's metadata. Check if there are any firewall rules or server configurations that might be preventing access to the necessary metadata.

By addressing these potential issues, you should be able to resolve the problem of missing preview images and descriptions when posting blogs from Webflow to Twitter and Slack.

Additional Questions:

  1. Why are my Open Graph meta tags not working in Webflow?
  2. How can I optimize my Webflow site for faster page load times?
  3. What are the recommended image dimensions for social media previews on Twitter and Slack?