Is there a workaround in Webflow to send full blog posts via Mailchimp instead of just the description?

Published on
September 22, 2023

Yes, in Webflow, you can use a workaround to send full blog posts via Mailchimp instead of just the description. Here's how you can achieve it:

  1. Set up your Mailchimp integration:
  • Log in to your Webflow account and go to the project settings.
  • Click on "Integrations" and select Mailchimp.
  • Follow the prompts to connect your Mailchimp account to your Webflow project.
  1. Create a hidden CMS collection page:
  • In your Webflow project, create a new CMS collection page for your blog posts.
  • Set the page visibility to "Hide from search engines" and "Hide from CMS collection lists."
  1. Design your email template in Mailchimp:
  • Log in to your Mailchimp account and create a new email campaign.
  • Design your email template using Mailchimp's drag-and-drop editor.
  • Include merge tags for the fields you want to populate with dynamic content from your Webflow CMS, like the blog post title, content, and images.
  1. Set up Mailchimp integration in Webflow CMS:
  • In your Webflow project, open the Collection Editor for your blog posts.
  • Create a new Rich Text field called "Email Content" or similar.
  • Add the Mailchimp integration field to your CMS collection and map it to the "Email Content" field.
  1. Populate the "Email Content" field:
  • For each blog post, fill in the "Email Content" field with the full content of the blog post. You can either copy and paste the content from the original blog post or write a specific version for the email.
  1. Set up the Mailchimp automation:
  • Go back to your Mailchimp account and navigate to the Automation section.
  • Create a new automation workflow, and set it to trigger whenever a new subscriber is added to a specific list.
  • Choose the email template you designed earlier for this automation.
  1. Map CMS fields in Mailchimp integration:
  • In the automation workflow, configure the Mailchimp integration to map the appropriate CMS fields to the merge tags in your email template.
  • Make sure to map the "Email Content" field to the corresponding merge tag in the template.
  1. Test and send:
  • Test the automation workflow by subscribing to your Mailchimp list and checking if the full blog post content is correctly displayed in the email.
  • If everything looks good, you can start sending your blog posts as full content via Mailchimp to your subscribers.

By following these steps, you can work around the limitation of sending only the blog post description and send the full content to your subscribers using Mailchimp and Webflow.

Additional Questions:

  1. How can I connect Mailchimp to my Webflow project?
  2. Can I create custom email templates in Mailchimp for my Webflow blog posts?
  3. Is it possible to automate the process of sending blog posts via Mailchimp in Webflow?