Is there a fix for using Webflow + Shopify buy button integration and being able to track sales via GA?

Published on
September 22, 2023

Yes, there is a fix for using Webflow + Shopify buy button integration and being able to track sales via Google Analytics (GA). Here's how you can set it up:

  1. Configure your Google Analytics account:
  • Sign in to your Google Analytics account or create a new one if you don't have an existing account.
  • Create a new property for your Webflow site and obtain your tracking ID.
  1. Set up Google Analytics in Webflow:
  • In your Webflow project, go to Project Settings and click on the Integrations tab.
  • Under the Google Analytics section, enter your tracking ID.
  • Click on Save Changes to apply the settings.
  1. Add the Shopify buy button to your Webflow site:
  • In your Shopify admin, go to the Buy Button section.
  • Customize your buy button settings according to your preferences.
  • Copy the embed code provided by Shopify.
  1. Embed the Shopify buy button in Webflow:
  • In your Webflow project, navigate to the page where you want to add the buy button.
  • Add an Embed element to the page where you want the button to appear.
  • Paste the Shopify embed code into the Embed element.
  • Adjust the layout and styling of the buy button as necessary.
  1. Track sales with Google Analytics:
  • In your Google Analytics account, go to Admin and select the property associated with your Webflow project.
  • Under the Property column, click on Ecommerce Settings to enable eCommerce tracking.
  • Enable the Enhanced Ecommerce Reporting option.
  • Save the changes.

By following these steps, you should now be able to track sales through the Shopify buy button integration on your Webflow site using Google Analytics. This will provide valuable insights into your sales performance and visitor behavior.

Additional questions:

  1. How do I set up the Shopify buy button integration in Webflow?
  2. Can I track conversions from other sources, such as Facebook Ads, using Google Analytics with Webflow + Shopify?
  3. Are there any limitations or potential issues to be aware of when using the Webflow + Shopify buy button integration?