Is there a better way to customize the color variant display on the product page of this e-commerce site using Webflow, instead of creating a different product item for each color?

Published on
September 22, 2023

Yes, there is a more efficient way to customize the color variant display on the product page of an e-commerce site using Webflow, without creating a separate product item for each color. Here's how you can achieve this:

  1. Create Color Variants: Start by setting up color variants for each product item. This allows you to differentiate between different color options.

  2. Create Symbol(s): Next, design a color swatch symbol for the product page. This symbol should represent the available color options.

  3. Link Symbol to Color Variant: Link the color swatch symbol to the color variant field of each product item. This can be done by adding a custom attribute to the symbol and linking it to the respective color variant.

  4. Use Interactions: To achieve the color change effect on the product page, you can utilize interactions in Webflow. Add an interaction to each color swatch symbol, which will trigger when it is clicked/hovered upon.

  • On interaction trigger, use the action "Set Dynamic Style" to change the background color of the swatch symbol, representing the selected color option.

  • Additionally, use the same action to update the background color of other swatch symbols to indicate the unselected options.

  1. Display Color Variant: To display the selected color variant, you can either use a CMS Collection List or add a dynamic embed on the product page.
  • CMS Collection List: If you have a product collection within the CMS, you can add a Collection List to display the selected color product variant dynamically. Use a filter in the Collection List settings, comparing the color variant field to the color swatch symbol selected by the user.

  • Dynamic Embed: If you don't have a CMS collection, you can use a Dynamic Embed element to display the selected color product variant. Customize the embed code to show the correct variant based on the color swatch symbol selection.

By following these steps, you can effectively customize the color variant display on the product page without the need to create a separate product item for each color. This approach not only saves time but also provides a more streamlined user experience.

Additional Questions:

  1. How can I create color variants for product items in Webflow?
  2. What is the best way to design a color swatch symbol in Webflow?
  3. How do I set up interactions to change the color swatch symbol dynamically in Webflow?