Is my implementation of the Facebook pixel tracking code correct for tracking the click of a specific button on my Webflow site?

Published on
September 23, 2023

To confirm whether your implementation of the Facebook pixel tracking code is correct for tracking the click of a specific button on your Webflow site, you can follow these steps:

  1. Open your Webflow project and go to the Project Settings by clicking on the gear icon in the left sidebar.
  2. In the Project Settings panel, select the Custom Code tab.
  3. Scroll down until you find the Custom Code in tag section.
  4. In this section, you will need to add the Facebook pixel tracking code between the <script> tags.
<script>!function(f,b,e,v,n,t,s)  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?  n.callMethod.apply(n,arguments):n.queue.push(arguments)};  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';  n.queue=[];t=b.createElement(e);t.async=!0;  t.src=v;s=b.getElementsByTagName(e)[0];  s.parentNode.insertBefore(t,s)}(window, document,'script',  'https://connect.facebook.net/en_US/fbevents.js');  fbq('init', 'YOUR_PIXEL_ID');fbq('track', 'PageView');</script><noscript>  <img height="1" width="1" style="display:none"       src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/></noscript>

Replace YOUR_PIXEL_ID with the actual ID associated with your Facebook pixel. You can find your pixel ID by going to your Facebook Ads Manager and navigating to the Pixels tab.

  1. Save the changes and publish your Webflow project.
  2. Now, you need to add an event listener to the specific button that you want to track. Click on the button element in the Webflow Designer.
  3. In the Element Settings panel, go to the Settings tab and select the Custom Attributes field.
  4. Add a custom attribute called onclick and set its value to fbq('track', 'BUTTON_NAME');. Replace BUTTON_NAME with your desired name for this button event, e.g., "Button Click" or "CTA Click".

By following these steps, your Facebook pixel tracking code will be correctly implemented on your Webflow site, and the click event of the specified button will be tracked. Remember to replace YOUR_PIXEL_ID with your actual pixel ID and BUTTON_NAME with your desired event name.

Additional questions to optimize for search engines:

  1. How do I properly implement the Facebook pixel tracking code on my Webflow site?
  2. How can I track specific button clicks using the Facebook pixel in Webflow?
  3. What are the steps to add a custom event listener for button clicks in Webflow with Facebook pixel tracking?