Is it possible to run both GA4 and Universal Analytics in parallel in Webflow until the 1st of July?
Published on
September 22, 2023
Yes, it is possible to run both GA4 and Universal Analytics in parallel in Webflow until the 1st of July. Here's how you can do it:
- Set up GA4 (Google Analytics 4) tracking in Webflow:
- Go to your Webflow project dashboard and select Project Settings.
- In the Integrations tab, click the "Add new integration" button.
- Select Google Analytics 4 and follow the instructions to set it up.
- Copy the Measurement ID provided.
- Set up Universal Analytics tracking in Webflow:
- In the same Integrations tab, click the "Add new integration" button again.
- This time, select Universal Analytics (GA3) and follow the instructions.
- Paste your GA3 tracking ID in the designated field.
- Implement the tracking codes:
- Go to your Webflow project's site settings and navigate to the Custom Code section.
- In the Head Code section, paste the GA4 tracking code provided by Google.
- Below that, in the Footer Code section, paste the Universal Analytics tracking code.
- Publish your site changes:
- Once you have added both tracking codes, make sure to publish your site for the changes to take effect.
Now, you will have both GA4 and Universal Analytics tracking your Webflow site simultaneously. This way, you can collect data using both versions until the 1st of July. After that date, it's recommended to transition fully to GA4 as Universal Analytics will no longer be supported.
It's important to note that running both versions in parallel may result in duplicated data in your analytics reports. To avoid this, you can exclude your own visits from being tracked by either GA4 or Universal Analytics during this transitional period.
Additional Questions:
- How do I exclude my own visits from being tracked in Webflow with GA4?
- Can I switch from Universal Analytics to GA4 after the 1st of July in Webflow?
- What are the main differences between GA4 and Universal Analytics in Webflow?
