Is it possible to pass utm parameters through redirects in Webflow?

Published on
September 22, 2023

Yes, it is possible to pass UTM parameters through redirects in Webflow. UTM parameters are tags added to the end of a URL to track the source, medium, campaign, and other relevant information about the visitor. They are commonly used in digital marketing to measure the effectiveness of different marketing channels.

To pass UTM parameters through redirects in Webflow, you can follow these steps:

  1. Set up a redirect page: Create a new page in your Webflow project that will serve as the redirect page. This page should have a URL slug that matches the destination URL where the UTM parameters will be passed.

  2. Add a URL query string: You can pass UTM parameters by adding them as a URL query string in the redirect page's URL. For example, if your redirect page's URL is example.com/redirect-page, you can pass UTM parameters like this: example.com/redirect-page?utm_source=google&utm_medium=cpc&utm_campaign=summer-sale.

  3. Use Webflow's built-in redirect feature: In the Webflow Designer, go to the Pages panel and select the redirect page. In the right sidebar, you will find the "Settings" tab. Here, you can enter the destination URL (including the UTM parameters) in the "Redirect to" field. Make sure to include the full destination URL, including the protocol (http:// or https://).

  4. Publish your site: Once you have set up the redirect page and specified the destination URL with UTM parameters, you can publish your Webflow site for the changes to take effect.

By following these steps, whenever someone visits the URL of the redirect page, they will be automatically redirected to the specified destination URL with the UTM parameters intact. This allows you to accurately track and analyze the effectiveness of your marketing campaigns.

Additional Questions:

  1. How do I set up UTM parameters in Webflow?
  2. Can I track UTM parameters in Webflow's analytics?
  3. Are UTM parameters case-sensitive in Webflow?