Is it possible to achieve dynamic content or content personalization in Webflow based on UTM parameters like how Wordpress plugins handle it?

Published on

September 22, 2023

Note

CommunityFAQ is not affiliated with Webflow. Click here if you'd like to visit Webflow's help resources.

Yes, it is possible to achieve dynamic content or content personalization in Webflow based on UTM parameters. While Webflow doesn't have a built-in feature specifically for handling UTM parameters like some WordPress plugins do, you can still achieve this functionality with a little bit of customization using Webflow's native tools and some third-party integrations.

Here are the steps to achieve dynamic content or content personalization in Webflow based on UTM parameters:

Create dynamic fields: Start by creating dynamic fields in your CMS collections to store the different variations of content you want to display based on UTM parameters. For example, you can create fields for headline, description, images, etc.
Capture UTM parameters: Use Webflow's JavaScript API or a third-party tool like Google Tag Manager to capture and store the UTM parameters in cookies or local storage.
Create conditional visibility: Using Webflow's conditional visibility feature, you can set up rules to show or hide elements based on the presence of specific UTM parameters. For example, if the UTM source parameter is "facebook," you can show a specific set of content elements related to Facebook advertising.
Implement URL rewrites: To achieve a more seamless and user-friendly experience, you can use URL rewrites to convert UTM parameters into clean URLs. For example, you can convert "?utm_source=facebook" to "/facebook" using Webflow's site-wide 301 redirects or with a server-side solution like Cloudflare Workers.
Integrate with third-party tools: If you need more advanced personalization capabilities, you can integrate Webflow with third-party tools like Google Optimize or Optimizely. These tools allow you to create A/B tests or dynamic experiments based on UTM parameters and then use JavaScript or custom code snippets to insert the personalized content variations into your Webflow site.

By following these steps, you can achieve dynamic content or content personalization in Webflow based on UTM parameters, providing a tailored experience for your website visitors.

Three additional questions users may search for:

How to personalize content in Webflow based on UTM parameters?
Can Webflow handle dynamic content based on UTM parameters like WordPress plugins?
What are the steps to achieve content personalization in Webflow using UTM parameters?

Is it possible to add custom code to trigger an interaction when a slider moves to a new slide in Webflow?

Have you encountered a similar issue when embedding a Vimeo video on a Webflow page where there is a 1 px grey border around the container holder? Is custom code required to fix this?

How can I recreate the feature on Webflow that adds a red line under a field if it's not filled in or not a valid email format, and expand upon it with custom interactions?

Can the checkout button in Webflow be programmed to act as a buy button and clear all previous items in the cart? Alternatively, is there a way to empty the cart via code in Webflow?

Is there a fix for the issue in Webflow where the first quote mark appears as a closing quote mark instead of an opening quote mark?

How can I avoid getting a data-w-id attached to an element when referring to classes in Webflow?

Do you know how to fix the issue with the section links not jumping to the correct section in Safari for Mac on a Webflow site?

How can we remove the X-Frame-Options and Content-Security-Policy headers in Webflow to enable embedding our website in another website?

How did a theme in Webflow achieve a 1200px container width in both the browser and the designer? Is this accomplished through custom code?

In Webflow, how can I make a form submit redirect URL open in a new tab?