How can I add code to track onclick events in Webflow?

Published on
September 22, 2023

To track onclick events in Webflow, you can add custom code using the embed element or the custom code section in the site settings. Here's a step-by-step guide on how to do it:

  1. Identify the onclick event you want to track: Before you start adding code, determine which element or action you want to track onclick events for. It could be a button, a link, or any other interactive element on your website.

  2. Add a custom attribute to the element: In order to track onclick events, you need to add a custom attribute to the element you want to track. For example, let's say you want to track clicks on a specific button. Find the button element in the Webflow Designer and click on it to select it. In the element settings panel on the right, scroll down to the "Attributes" section and click on the "+" button to add a new custom attribute.

  3. Set the custom attribute value: Give your custom attribute a name, such as "onclick-track", and assign a unique value to it. This value will be used in the tracking code to identify this specific element. Make sure to remember this value for later use.

  4. Write the tracking code: Depending on the analytics or tracking platform you are using, the tracking code may vary. Consult your tracking provider's documentation to obtain the correct tracking code. Typically, this code needs to be placed within an onclick event handler function.

  5. Add the code using the embed element: Now that you have the tracking code, go back to the Webflow Designer. Drag and drop an Embed element onto your page where you want to add the tracking code. Double-click on the embed element to open the code editor, and paste the tracking code in there.

  6. Customize the tracking code: In the tracking code you just pasted, find the placeholder or variable that represents the onclick event, and replace it with the custom attribute value you set in step 3. For example, if your custom attribute value was "my-button", replace the placeholder with that value.

  7. Publish your site: Once you've added and customized the tracking code, don't forget to publish your site for the changes to take effect.

That's it! You have successfully added code to track onclick events in Webflow. Now, you can use your chosen analytics platform to monitor and analyze user interactions with specific elements on your website.

Additional Resources:

Q: How do I add custom code to Webflow?
Q: Can I track other events apart from onclick in Webflow?
Q: Is there a way to track onclick events without writing code in Webflow?