How do I set up Google Analytics 4 (GA4) on my Webflow website?

Published on
September 22, 2023

To set up Google Analytics 4 (GA4) on your Webflow website, follow these steps:

  1. Create a Google Analytics 4 property:
  • Sign in to your Google Analytics account or create a new one.
  • Click on "Admin" in the lower-left corner.
  • In the Property column, select "Create Property."
  • Fill in the necessary details and configuration options.
  • Click "Create" to generate your GA4 property. Make a note of the Measurement ID, as you'll need it later.
  1. Access your Webflow project settings:
  • Login to your Webflow account and select the project you want to add GA4 to.
  • Go to the project's settings by clicking on the gear icon in the left sidebar.
  1. Go to the Integrations tab:
  • In the project settings, click on the "Integrations" tab.
  • Scroll down until you find the "Google Analytics 4 ID" field.
  1. Add your GA4 Measurement ID:
  • Paste the Measurement ID from your GA4 property into the "Google Analytics 4 ID" field.
  • Click "Save" to apply the changes.
  1. Publish your changes:
  • Once you have added the GA4 Measurement ID, click on the "Publish" button in the top-right corner to make your changes live on your Webflow website.

Congratulations! You have now set up Google Analytics 4 on your Webflow website. It may take some time for data to start appearing in your GA4 account, so be patient. You can use GA4 to gain valuable insights into your website's traffic, user behavior, and conversions.

Additional Questions:

  1. How can I track conversions with Google Analytics 4 in Webflow?
  2. Can I add multiple GA4 properties to my Webflow website?
  3. Is it possible to set up Google Analytics without using the Webflow project settings?