How can we set up GA to track our form submissions in Webflow?

Published on
September 22, 2023

To set up Google Analytics (GA) to track form submissions in Webflow, follow these steps:

  1. Set up Google Analytics: If you haven't already, create a Google Analytics account and set up a property for your website. Obtain your GA tracking code.

  2. Add the tracking code to your Webflow site: In your Webflow project, go to the Project Settings and choose the Custom Code tab. Paste your GA tracking code into the Head code section and save.

  3. Create a goal in Google Analytics: Go to your GA account and navigate to the Admin section. Under the View column, click on Goals. Click on the "+ New Goal" button to create a new goal.

  4. Configure the form submission goal: Choose the Custom option and click on the Continue button. Give your goal a name, select the Destination type, and click on the Continue button.

  5. Set up the goal details: In the Destination field, enter the URL that users see after submitting your form (e.g., the thank you page). Choose the appropriate match type and assign a value to the goal if applicable. Click on the Save button to create the goal.

  6. Verify goal tracking: To confirm that your GA tracking is set up correctly, submit your form and navigate to the Real-Time reports in Google Analytics. Look for the active users and check if your form goal is being triggered.

By following these steps, you can track your form submissions in Google Analytics and gain valuable insights into user behavior and conversions.

Additional Questions:

  1. How do I integrate other analytics tracking tools with Webflow?
  2. Can I track button clicks in Webflow using Google Analytics?
  3. What other metrics can I track using Google Analytics on my Webflow site?