How can I pass the GTIN (EAN) & MPN field to Google Shopping and fix the issue of products being rejected in my e-commerce site on Webflow?
To pass the GTIN (Global Trade Item Number) and MPN (Manufacturer Part Number) fields to Google Shopping and fix any issues with products being rejected on your e-commerce site built on Webflow, you can follow the steps outlined below:
Ensure that the GTIN and MPN fields are properly formatted and assigned to your products in Webflow. These fields should be associated with the appropriate product information in your Webflow CMS.
Check if your products are eligible to have GTIN and MPN attributes. Not all products require these attributes, and Google has specific guidelines on when they are necessary. For example, if you're selling custom-made or vintage items, you may not need GTINs.
If your products do require GTINs and MPNs, make sure you provide valid and unique values for each product. Duplicate or incorrect values may result in rejection by Google. It's crucial to ensure the accuracy of these attributes.
Use the Google Content API to submit your product data to Google Shopping. The API allows you to include the GTIN and MPN attributes for each product. You can either use the API directly or integrate it with an automation tool like Zapier to streamline the process.
Verify that your Webflow site's SEO settings are properly implemented, including the necessary meta tags, structured data markup, and XML sitemap. This ensures that Google can access and understand your product information accurately.
Monitor the Google Merchant Center for any error or warning messages related to GTIN and MPN attributes. Google may provide specific feedback on issues that need to be resolved. Pay attention to these messages and make the necessary adjustments to your product data in Webflow.
Regularly review and update your product information in Webflow to keep it in sync with any changes to your inventory. Maintaining accurate and up-to-date GTIN and MPN attributes is essential for continued compliance with Google's guidelines.
By following these steps, you can pass the GTIN and MPN fields to Google Shopping and address any issues with product rejections on your Webflow e-commerce site.
Additional Questions:
- How can I format GTIN and MPN fields in Webflow for Google Shopping?
- What are the eligibility requirements for GTIN and MPN attributes on Google Shopping?
- How do I monitor errors related to GTIN and MPN attributes in Google Merchant Center?
