How can I create an exit popup in Webflow?

Published on
September 22, 2023

To create an exit popup in Webflow, you can follow these steps:

  1. Design your popup: In the Webflow Designer, create a new popup element and design it the way you want it to appear to your website visitors when they try to exit the page. You can customize the layout, text, colors, and images as per your preference.

  2. Set the trigger: Once you've designed the popup, go to the Settings panel and set the trigger. For an exit popup, select "page load" trigger.

  3. Set the exit intent: In the interaction settings, choose the "Mouse Out" option from the trigger dropdown and select the specific target element that triggers the exit popup. This could be the body element or a specific section of your website, depending on your requirements.

  4. Create the interaction: Now, you need to create an interaction for the popup. Add a new interaction to the popup element and set its initial state to hidden or closed.

  5. Add an interaction action: Customize the interaction by adding an interaction action. Choose the "Show" option to make the popup appear when the trigger condition is met (in this case, when the mouse leaves the specified target element).

  6. Set the delay: Optionally, you can set a delay before the popup appears. This helps to ensure that the user actually intends to exit the page and avoids annoying them with immediate popups.

  7. Publish and test: Once you've finished setting up your exit popup, publish your site and test it to make sure the popup appears as expected when the user attempts to leave the page.

Creating an exit popup in Webflow can greatly increase your chances of converting visitors who are about to leave into potential leads or customers. However, it is important to strike a balance between user experience and marketing goals to avoid being intrusive or annoying to your website visitors.

Additional questions:

  • How can I customize the design of an exit popup in Webflow?
  • Are there any best practices for creating exit popups in Webflow?
  • Can I track the effectiveness of my exit popups in Webflow using analytics?