Can Webflow integrate a persistent URL parameter that stays with the user even if they navigate away from the landing page?

Published on
September 22, 2023

Yes, Webflow has the capability to integrate a persistent URL parameter that stays with the user, even if they navigate away from the landing page. This can be achieved through the use of JavaScript and Webflow's built-in custom code functionality.

Here is a step-by-step guide on how to implement a persistent URL parameter in Webflow:

  1. Identify the URL parameter you want to include. For example, let's say we want to include a parameter called "ref" to track the referral source.

  2. In your Webflow project, go to the page where you want to implement the persistent URL parameter.

  3. Open the page settings panel by selecting the page and clicking on the gear icon in the right sidebar.

  4. In the page settings panel, navigate to the "Custom code" tab.

  5. In the "Head code" section, add the following JavaScript code:

<script>  (function() {    var params = new URLSearchParams(window.location.search);    if (params.has('ref')) {      localStorage.setItem('ref', params.get('ref'));    }  })();</script>

This code retrieves the value of the "ref" parameter from the URL and stores it in the user's local storage.

  1. Save the changes and publish your site.

Now, whenever a user visits the page with the "ref" parameter (e.g., example.com?ref=123), the value "123" will be stored in the user's local storage. Even if the user navigates away from the landing page and comes back later, the value will still be accessible in their local storage.

To retrieve and use the persistent URL parameter on subsequent pages, you can simply include JavaScript code similar to the one shown above, but instead of storing it in local storage, you can access it from local storage and use it as needed.

Note: It's important to handle cases where users may clear their local storage or use different devices. To ensure accuracy, you may want to consider alternative methods of tracking, such as server-side tracking or using cookies.

Additional Questions:

  1. How can I track a referral source in Webflow?
  2. Can I retrieve and use the value of a persistent URL parameter in Webflow?
  3. What are some alternative methods of tracking user data in Webflow?