Can Webflow dynamically change the content of a text element based on the UTM parameters from a redirected link?

Published on
September 22, 2023

Yes, Webflow has the capability to dynamically change the content of a text element based on the UTM parameters from a redirected link. This can be achieved by using Webflow's CMS and their ability to filter and display dynamic content.

Here is a step-by-step guide on how to accomplish this in Webflow:

  1. Create a new collection in the Webflow CMS: Go to the "CMS" tab in the Webflow Designer and click on "Add Collection". Give your collection a name and set up the necessary fields for your content, including the field for the text element that you want to dynamically change.

  2. Add collection items with UTM parameter values: In your collection, create multiple items with different UTM parameter values. For example, if you have a UTM parameter called "campaign", you can create collection items with values like "summer_sale", "new_product_launch", etc.

  3. Design your dynamic text element: Design your text element in the Webflow Designer as you normally would, but make sure to bind the text content to a field from your collection. To do this, select the text element and go to the "Settings" tab on the right sidebar. Under the "Element Settings" section, select the field that corresponds to the text element.

  4. Set up URL mappings: In order to handle the redirected link with UTM parameters, you need to set up URL mappings in your Webflow project settings. Go to the "Project Settings" in the Designer and click on the "URL Mappings" tab. Here, you can create mappings for specific URLs and redirect them to a specific page or collection item.

  5. Filter and display dynamic content: Once you have set up the URL mappings, you can now use the UTM parameters to filter and display the dynamic content. Create a new page (or use an existing one) and add a Collection List element to it. In the Collection List settings, select your collection and apply filtering based on the UTM parameter values. For example, you can filter based on the "campaign" field and set it to match the UTM parameter value.

By following these steps, you can dynamically change the content of a text element in Webflow based on the UTM parameters from a redirected link. This allows you to personalize the user experience and display relevant content based on the UTM parameters, improving engagement and conversion rates.

Additional Questions:

  1. How can I redirect links with UTM parameters in Webflow?
  2. Can I use UTM parameters to filter content in Webflow's CMS?
  3. What are the benefits of dynamically changing content based on UTM parameters in Webflow?