Can schema be added to a static page that automatically updates each time a new review is added in Webflow?

Published on
September 22, 2023

Yes, schema can indeed be added to a static page in Webflow to automatically update each time a new review is added. Schema markup, also known as structured data, provides search engines with additional information about the content on a webpage. This can enhance the visibility of the page in search engine results and improve the chances of it being displayed with rich snippets, like star ratings or review counts.

To add schema markup that updates dynamically when a new review is added, you can follow these steps:

  1. Identify the relevant schema type: Determine the appropriate schema type for reviews. For example, if you want to add structured data for product reviews, you can use the schema.org/Product type.

  2. Add schema to the page template: In Webflow, navigate to the page template where you want to add the schema markup. Open the page settings and go to the "Custom Code" tab. You can add the schema markup in the "Head code" section for global application or in specific elements using custom code embeds.

  3. Generate the schema markup: Use a schema markup generator or create your own schema markup using the schema.org guidelines. Make sure to include relevant properties such as ratingValue, reviewCount, and aggregateRating (if applicable). Replace the dummy content with dynamic data from the reviews.

  4. Integrate the markup with dynamic data: To ensure the schema markup updates automatically when a new review is added, you need to integrate it with the data source powering the reviews. For example, if your reviews are stored in a CMS collection, you can use Webflow's collection fields to populate the schema properties.

  5. Test the schema markup: Before publishing your changes, validate the schema markup using Google's Structured Data Testing Tool or other similar tools. This will ensure that the schema is correctly implemented and recognized by search engines.

By following these steps, you can add schema markup to a static page in Webflow that automatically updates with each new review, improving the visibility and appearance of your site in search engine results.

Additional questions:

  1. How do I add structured data to a Webflow page?
  2. What is the importance of schema markup in SEO?
  3. Can I add schema markup to a CMS collection in Webflow?