What is better for SEO on Webflow: using the same alt text for the same image on 5 different pages, or creating unique alt text for each page?

When it comes to SEO on Webflow, it is generally better to create unique alt text for each page rather than using the same alt text for the same image on multiple pages. Alt text, or alternative text, is used to describe an image for visually impaired users and search engines.

Using unique alt text for each page provides several advantages for SEO:

1. Improved relevance: Each page on your website likely has different content, and therefore, different context for the images used. By creating unique alt text, you can provide more specific and relevant descriptions for the images on each page. This helps search engines understand the content and context of your pages, which can improve their rankings in relevant search results.

2. Keyword optimization: Alt text offers an opportunity to include relevant keywords related to the content of a specific page. By customizing alt text for each page, you can optimize it with keywords that are specific to that page's topic. This can have a positive impact on SEO by making your pages more relevant to relevant search queries.

3. Avoiding duplicate content issues: Search engines strive to provide unique and valuable content to their users. When the same alt text is used repeatedly across multiple pages, search engines may interpret it as duplicate content. This can negatively impact the overall SEO performance of your website and potentially affect rankings. By creating unique alt text, you can avoid potential duplicate content issues.

4. Enhanced accessibility: Alt text is a critical element for web accessibility, enabling visually impaired users to understand the images on your website through screen readers. By crafting unique alt text, you can provide a more inclusive and user-friendly experience for all visitors, which can ultimately contribute to better SEO.

In summary, while using the same alt text for the same image on multiple pages in Webflow may seem convenient, it is generally advisable to create unique alt text for each page. This helps improve relevance, optimize for keywords, prevent duplicate content issues, and enhance accessibility for better SEO performance.

Additional questions:

1. How does alt text impact website accessibility on Webflow?
2. What are the best practices for optimizing images for SEO on Webflow?
3. Does Webflow provide any tools or features to help with SEO optimization?