What is the best way to create a URL architecture with multiple folders for blog and content in Webflow?

Published on
September 22, 2023

When it comes to creating a URL architecture with multiple folders for blog and content in Webflow, it's important to follow best practices for both user experience and search engine optimization.

Here are the steps you can take to achieve this:

  1. Plan your folder structure: Before diving into the technical implementation, it's crucial to plan your folder structure. This will help you organize your content and make it easy for users to navigate. Consider categorizing your content into relevant folders such as "/blog" for blog posts, "/resources" for downloadable materials, or "/services" for service pages.

  2. Set up your CMS Collections: In Webflow, create CMS Collections for each type of content you want to include on your website. For example, if you want to have a blog, create a CMS Collection called "Blog Posts." Define the fields you need, such as title, date, author, content, and categories.

  3. Create your templates: Next, create templates for your content types. This will determine the layout and design of your blog posts, service pages, or any other content you plan to publish. Customize each template according to your branding and design preferences.

  4. Set up URL slugs: In the Webflow CMS, you can define a URL slug for each piece of content. By default, Webflow will use the item's name field to create the slug, but you can customize it to be more SEO-friendly. For example, instead of "/blog-post-1," you could set the slug to "/blog/my-first-blog-post".

  5. Group related content: To create a folder-like structure, you can utilize categories or tags within your CMS Collections. For example, if you have multiple blog categories like "Marketing," "Design," and "Technology," you can assign each blog post to its respective category. This will automatically generate URLs like "/blog/marketing/my-first-blog-post".

  6. Set up redirects: If you had previously published content with different URL structures, it's essential to set up 301 redirects from the old URLs to the new URLs. This ensures that both users and search engines can still access the content and it helps preserve your SEO rankings and backlinks.

By following these steps, you can create a well-organized and user-friendly URL architecture with multiple folders for blog and content in Webflow. Remember to always consider the needs of your website's visitors and optimize your URLs for search engine visibility.

Additional Questions

  1. How do I create a CMS Collection in Webflow?
  2. What are best practices for optimizing URL slugs in Webflow?
  3. Can I customize the themes and templates in Webflow CMS?