What is the best solution to track form clicks on Webflow pages for conversion tracking via Google and Facebook?
To track form clicks on Webflow pages for conversion tracking via Google and Facebook, the best solution is to implement event tracking using Google Tag Manager. Event tracking allows you to track specific user interactions on your website, such as form submissions or button clicks, and send this data to Google Analytics and Facebook Pixel.
To set up form click tracking in Webflow using Google Tag Manager, follow these steps:
Set up Google Tag Manager: If you haven't already, create a Google Tag Manager account and install the Google Tag Manager snippet on your Webflow website.
Create a new tag in Google Tag Manager: In your Google Tag Manager dashboard, select your container and go to "Tags." Click on "New" to create a new tag.
Configure the event tracking tag: Give your tag a name and choose the tag type. For Google Analytics, select the Universal Analytics tag. For Facebook Pixel, choose the Custom HTML tag.
Set up triggers: Triggers determine when and where the event tracking tag should fire. To track form clicks, you'll need to create a trigger that fires when a form is submitted. In Google Tag Manager, go to "Triggers" and click on "New." Select the trigger type "Form Submission" and configure it according to your requirements.
Save and publish your changes: Once you've set up the tag and trigger, save your changes and publish them in Google Tag Manager. Make sure to test the tracking to ensure it's working correctly.
Verify conversion tracking data: In Google Analytics and Facebook Ads Manager, you should now start seeing the conversion events from the form clicks. You can use these conversion events to optimize your campaigns and measure the ROI of your advertising.
By setting up event tracking through Google Tag Manager, you can effectively track form clicks on your Webflow pages and leverage the data for conversion tracking and optimization on Google and Facebook.
Additional Questions:
- How do I set up event tracking in Google Tag Manager?
- Can I track other user interactions with event tracking in Webflow?
- What are the benefits of using Google Tag Manager for conversion tracking?
