What are the best practices for dealing with the new autoplay policies in Chrome, particularly in relation to BG videos not working in Webflow?

Published on
September 22, 2023

Best practices for dealing with autoplay policies in Chrome

To comply with the new autoplay policies in Chrome, especially in relation to background videos not working in Webflow, it's important to follow these best practices:

  1. User interaction: Chrome's autoplay policies require user interaction before autoplaying multimedia elements. It's important to ensure that users interact with your website in some way before a background video starts playing. You can achieve this by adding a play button or requiring users to click or tap on the video to initiate playback.

  2. Optimize video files: Make sure to optimize your video files for web playback. This includes compressing the video to reduce its file size while maintaining acceptable quality. Large video files can significantly slow down your website's load time, which can negatively impact user experience and SEO.

  3. Try muted autoplay: Chrome allows muted autoplay by default. Consider using this approach if it fits your design and content requirements. Muted background videos can still create an engaging visual experience without distracting users with sound. Just make sure to provide a clear and visible mute/unmute control for users to adjust the audio.

  4. Use alternative visual elements: If autoplay is not essential for your background video, consider using a static image or a fallback color that complements your website's design. This ensures that the visual experience remains intact even if the video doesn't autoplay. Remember to optimize and compress images appropriately to maintain optimal page load times.

  5. Communicate with your users: Clearly communicate the need for user interaction with your background videos. This can be done through instructional text, tooltips, or visual cues. Ensure that users understand how to initiate playback and the significance of the video content.

  6. Test across different devices and browsers: Autoplay policies may vary depending on the browser and device being used. Test your website on multiple platforms and browsers to ensure consistent behavior across different environments.

By following these best practices, you can address Chrome's autoplay policies while still maintaining an engaging and visually appealing user experience on your Webflow website.

Additional Questions:

  1. What are the consequences of not complying with Chrome's autoplay policies?
  2. Can I override Chrome's autoplay policies in Webflow?
  3. Are there any exceptions to Chrome's autoplay policies?